Amit Dhanuka (left), Executive Vice President with Rohit Jain (right), MD, Emerging Markets Asia, Lionsgate. Image: Neha Mithbawkar for Forbes India On December 16, Lionsgate Play completed its two-year anniversary in India. The platform has taken a very different approach as compared to most other OTT platforms in India. The platform wants to focus on […]
Forget the mainstream – niche communities are the future of digital culture. Whalar’s Aime Hunter breaks down the changing landscape and identifies the five key learnings for going niche. TikTok is changing both pop culture and brand / Credit: Adobe Stock Mainstream culture is changing as we know it. For millennials, popular culture and style […]
The Global Niche Perfume Market to witnessed good recovery in growth post first half of 2022 and is projected coverup market sizing during the forecast period (2022-2028). This press release was orginally distributed by SBWire Pune, Maharashtra — (SBWIRE) — 12/16/2022 — 2022-2030 Report on Global Niche Perfume Market by Player, Region, Type, Application and […]
A full-service marketing agency for Amazon brands, Profit Whales, has released a detailed data analytics-based guide to the Sports & Outdoors niche on Amazon. Does it make sense to enter this niche? What call to action to use in ad banners? Our experience with global brands and data-driven approach allows us to provide detailed answers […]
Meetings, Incentives, Conference, Exhibition and Events (MICE), a global trend in the travel and tourism industry, has been the main experience and focus at the 2022 edition of the Akwaaba African Travel Market (AfTM), as it brings in a new era of collaborative market for Africans at the largest of tourism stakeholders in Africa. This […]
The owners of a new Detroit-style pizza restaurant in Algonquin, Pizza Pushers, hope to carve out a niche among tavern-style and deep-dish options with their square-pan Motor City slices. “It’s not easy to bring a regional product to a part of the country that has two distinctive styles of pizza already,” co-owner Harry Canelos said. […]
Sian is an online marketer, number cruncher and business coach obsessed with helping owners crack the Growth Code for their business. getty You don’t need any special powers of business insight to see that now is not a great time to be in business, especially if you’re one of those sitting at the smaller end of the […]
Marketing Consultant/Franchise Owner of Sylvan Learning Center of Murrieta, CA. getty There’s no doubt that attracting your target market is essential to the success of your business. But what if you’re not sure how to go about finding and targeting those specific individuals? In this guide, I will provide you with some helpful tips on […]
Don is the award-winning business coach and CEO of Accountability Now, now helping clients increase revenue on average 35% in 90 days. getty Niche markets are often less competitive—and therefore easier and less costly to reach—than larger markets. In addition, the more niche you get, the more you find the competition does not well serve […]
By Thomas DeRosa, CEO, Physician Retraining & Reentry getty Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then finding them. Likewise, buying peanut butter for my three children involves figuring out […]