It’s another mixed bag for Snap Inc. in its latest performance update, with the platform adding more users, though not in its most lucrative markets, while revenue also increased, though not at the levels expected. Thus is the theme of Snap’s performance, a yin-yang of strengths that are also weaknesses, in virtually every element. First […]
For years, Google and Meta have dominated digital advertising in the US. Now, they’re losing ground to giants like Amazon, TikTok, and Microsoft. In a major shift, Google and Meta’s combined market share of the digital advertising industry in the United States is expected to drop below 50% for the first time since 2014, according […]
A full-service marketing agency for Amazon brands, Profit Whales, has released a detailed data analytics-based guide to the Sports & Outdoors niche on Amazon. Does it make sense to enter this niche? What call to action to use in ad banners? Our experience with global brands and data-driven approach allows us to provide detailed answers […]
Google’s Search Liason, Danny Sullivan, said that the Google December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week. Google wrote on Twitter, “We are not” done yet rolling out the helpful content update. […]
A full-service marketing agency for Amazon brands, Profit Whales, has released a detailed data analytics-based guide to the Sports & Outdoors niche on Amazon. Does it make sense to enter this niche? What call to action to use in ad banners? Our experience with global brands and data-driven approach allows us to provide detailed answers […]
A full-service marketing agency for Amazon brands, Profit Whales, has released a detailed data analytics-based guide to the Sports & Outdoors niche on Amazon. Does it make sense to enter this niche? What call to action to use in ad banners? Our experience with global brands and data-driven approach allows us to provide detailed answers […]