Cinco de Mayo is around the corner — do you know what it actually celebrates? If you’re like many Americans, you might mistakenly believe that Cinco de Mayo (“May 5” in Spanish) commemorates Mexico‘s independence from Spain. Forty-one percent of U.S. adults believe that Cinco de Mayo is Mexico‘s Independence Day, while 19% are unsure, […]
Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. However, […]
Today, Joshua Britton is the founder and CEO of Debut, a biotechnology company delivering “high-performing” cosmetic bioactive ingredients “at unprecedented speed.” But before the startup began to innovate in the biotech space, it was just an idea, one that stemmed from “some academic research,” “a lucky Uber ride” and a “vision for the beauty industry,” […]
Are you feeling as though your coaching practice is yet to reach its full potential, to make the impact you’ve envisioned? Having a strategy to reach potential clients might help you get there! Coaching is all about helping people and empowering others, but your biggest challenge as a coach might be finding them. No matter […]
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. But, by joining forces with other teams, we developed a regular campaign that has gotten us ahead of […]
Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced digital world, creating content is essential for businesses to stay competitive and engage their target audience. Businesses invest heavily in developing and promoting content to reach their target audiences, from social media posts to blog articles. However, with so many different types of content […]
There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. […]
It’s widely accepted that inbound sales and marketing teams are the holy grail for revenue growth in software startups. Yes, outbound has its place, but inbound delivers higher intent leads and puts the power of the sales process in the customer’s hands. However, for this process to be effective, you need a powerful lead generation […]
Google had added a “popular destinations” search related carousel to the search results for some queries. Valentin Pletzer spotted this the other day and I can see it as well on both mobile and desktop search. You can replicate it yourself for queries like [japanese tourism] or [chinese tourism] and so on. Here are some […]
Although there are numerous articles and videos about generating real estate leads online, most realtors still use inefficient lead generation methods such as door knocking. And since real estate is a field where you might have to deal with feast and famine periods, you really have no choice but to be able to fill up […]