Like many small business owners, I launched my boutique as a one-woman show. The Flourish Market was just a fashion truck at the time, so it was manageable for me—and eventually some hourly staff—to take it to events, ship online orders, and market the burgeoning business. When we opened our first brick-and-mortar store 13 months […]
Category Archives: Social Media Marketing
Elon Musk has provided some more insight into his evolving plan for Twitterwhich will now also see the company embark on a hiring push, after firing 65% of its workforcein order to get in more development and engineering talent to help realize Musk’s grand vision. And with that, Musk has put together a new pitch […]
TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds. Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In […]
Elon Musk Says Twitter Is Launching A New Color-Coded Verification Scheme Next Week — Here’s What We Know So Far by Adam | November 25, 2022 top line Twitter owner Elon Musk on Friday announced a new color-coded scheme for verifying accounts—a manual process that could strain the company’s shrunken workforce—that comes hot on the […]
For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these entrepreneurs. Many depend on sales […]
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting optionswhich look fairly similar to its existing ad goals, but with some important differences. The first update is within its ‘Conversions’ objective, with advertisers now able to focus their promotions onto […]
Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is an annual slam-dunk for big box retailers, Black Friday can bring more challenges than benefits […]
The topline Twitter owner Elon Musk on Thursday said he is granting “amnesty” for almost all banned accounts on the platform, a consequential policy change that follows a poll of the billionaire’s followers and comes just days after he reinstated former President Donald Trump’s account after conducting a similar survey. Elon Musk gestures during a […]
In the wake of Elon Musk’s takeover of Twitter, tumblr is one of the more familiar alternatives people are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a move – probably for publicity purposes. But as a power user who joined in 2014 and never left, I can see the […]
What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit? Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? Increasingly, it’s algorithms that are defining what we see in each app, and in that respect, it’s more about straight-up entertainment […]