Tag Archives: Understanding

Niche Marketing

Across the Web: Graphene Graphics. Bogus Beats. Newspaper Area of interest. Billboard Beast. Tome Vacationers. Umlaut Understanding. Ball Bot. Blood Guess. Bug Betrayal. Toilet Tech.

Posted on by admin
22
Jul

A graphene-based ink. A suspicious biometric in a smartwatch ad. A newspaper for a single retirement community has a higher circulation than a lot of metro dailies. A magazine we’d like to see. 3D billboards get more extreme. A gallery of the objects that librarians have found in returned library books. Kentucky’s Depression-era “horseback librarians.” […]

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Social Media Marketing

Can I Use This Photograph on Social Media? Understanding Image Copyright

Posted on by admin
20
Jul

Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own visuals from scratch, you need to understand how to properly find, use, and credit images […]

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Social Media Marketing

Understanding how marketing campaign optimization pays off in an ever-expanding media panorama – Nielsen

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26
Jun

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, US streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]

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Content Marketing

Understanding Lead Conversion and the Important Techniques for Success

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10
Jun

The primary goal of a business is to obtain and retain customers. That’s where the bucks are. Getting those buyers takes a good product, great SEOand outstanding lead conversion. If you caught the uptick from good to great to outstanding, then you know that converting those leads is paramount to success. Without it, you fail. […]

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Content Marketing

Understanding the three consciousness phases of your on-line viewers

Posted on by admin
05
May

30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place […]

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