Tag Archives: Trust

David Melamed On Evaluate Gating, Misinformation, Belief Decay & Personalization In Advertising

In part one of my interview with David Melamed, we spoke about his background and the beauty of the search marketing industry. David Melamed and I in part two then spoke about the long term viability and success of search spam, antitrust issues and more. In part three we talk about reviews, review gating and […]

Facebook is attempting to resolve the disaster as customers belief the corporate much less and fewer

For the company founded by Mark Zuckerberg, things weren’t going well anyway. But it’s getting worse. As Facebook tries to tackle a huge crisis that ranges from complaints of exposing people to mental health problems to endangering democracies, its users are getting tired. Even after renaming to Meta (in a seemingly suspicious attempt to change […]

Survey Reveals That UGC Can Drive Improved Belief and Loyalty for eCommerce Brands

People’s shopping habits have changed significantly since the pandemic started, with many brands scrambling to find the best ways to grab consumer attention and turn browsers into buyers on their ecommerce sites. But did the effects of 2020 have a lasting impact on how people discover, shop, and engage with the outside world? And what […]