Facebook is attempting to resolve the disaster as customers belief the corporate much less and fewer

For the company founded by Mark Zuckerberg, things weren’t going well anyway. But it’s getting worse. As Facebook tries to tackle a huge crisis that ranges from complaints of exposing people to mental health problems to endangering democracies, its users are getting tired.

Even after renaming to Meta (in a seemingly suspicious attempt to change focus) its users’ humor continues to decline.

A recent one Study by Harris Brand found that the company’s trustworthiness dropped to 6.2% after the rebranding announcement.

That’s not the first piece of data about the lack of trust from Facebook users. In late October, the platform was ranked the Least Trusted Social Network for the second year in a row, according to Insider Intelligence and eMarketer.US Digital Trust Survey“.

While Facebook tries to contain his crisisAs a marketer and manager, this concern should be alarming. This is especially true if your company depends on meta-platforms (Facebook, Instagram and WhatsApp) for its survival.

How do you avoid Facebook trusting your results?

Summary of the Impact of the Facebook Papers

The leak of Facebook’s internal documents resulted in health, democracy, business, safety and transparency are the main topics of discussion in a wide variety of sectors and industries.

Because of this, Facebook was heavily criticized for dealing with complex and effective topics.

According to Frances Haugen, a former Facebook employee who drew attention to many of these documents, Facebook’s top priority is image and profit.

Facebook knew about the harm they could do to the mental and emotional health of its users. Even democracies were threatened, but the company still didn’t make any changes.

A good example is the documents that showed that Facebook prioritized content that irritated people, as that content generates greater engagement and sustains people’s attention for a longer period of time.

You lose the most valuable user base for a social media

The media crises come at a crucial time for the company’s business. It is lose young users.

According to a survey by Piper Sendler, only 2% of teenagers have Facebook as their preferred social media and only 27% say they use the platform.

It’s about the company. If you look at the history of social media tools since Friendster and MySpace, young people have been responsible not only for distributing but also maintaining the popularity of these services.

If we look at that rapid growth of TikTok in younger people, The effect is easy to understand. Social media is about connecting people. If your friends are not there, you will go. And teenagers are the most engaged audience.

Facebook, oops, Meta is trying to deliver good news

Since the company has failed to successfully show the pink world of meta and the possibilities of the metaverse, the company is now trying to show that it is committed to its users.

“Meta” for the first time last week shared data how often people see bullying or harassment posts in their apps.

From July to September, every 10,000 views on Meta social networks accounted for 14 to 15 views on Facebook with content related to bullying and harassment, while the number on Instagram was between 5 and 6 views.

Meta said it decreased 9.2 million posts Content of a harassing nature on Facebook and 7.8 million the same types of posts on Instagram.

Among the top measures to counter bullying and harassment, the company implements warning screens to discourage posts and comments that might be perceived as bullying and harassment.

The company is too Block ads based on “sensitive” areas, such as race / ethnicity, religious and political beliefs, sexual orientation, and more, according to a post on the Meta for Business blog.

Even if it sounds great, I can’t help but ask myself: Is this a real start to actually solving Facebook users’ problems with the platform?

With the latest happenings at Meta (including the so-called metaverse).

And how does that directly affect your brand?

It is always a risk to only let social media platforms support your entire strategy.

I say this because if you suddenly lose your account, if the platform’s algorithm changes, or if people just stop liking this social media, you are doomed to fail.

And when it comes to the Zuckerberg platforms … I dare say it’s even riskier.

This is not the first and will not be the first scandal involving Facebook and others.

Disinformation, privacy, content moderation issues, users mental and emotional healthy VS engagement … all of these are the company’s Achilles heels, be it Facebook, Meta, or any other name the owner wants.

With Facebook’s popularity and trust dropping day by day, it’s hard to say how users will behave.

What we do know is that it is practically impossible to think about Digital marketing without involving social networks. It’s one of the main places the public gathers online, where they can chat, shop, and network with the brands.

But we also know that relying on a single social platform (or a single company if your focus is on Facebook and Instagram) is risky.

Facebook came by destroying social networks of the past like MySpace and Orkut.

Now, despite Instagram’s efforts to contain the competitor, TikTok has grown in prominence. When WhatsApp collapsed last month along with the entire Facebook app network, Telegram has gained a whopping 70 million users.

And in this endless dance of social networks, the only society that can lose here is yours (if you’re not careful).

I’m not saying you shouldn’t be on social media – you are and will long be a great way to connect with your audience!

But now more than ever, think about building your own touchpoints with your audience without relying on third-party vehicles.

Think about collecting First party dates. For example, you can have a solid email marketing strategy. So you can interact directly with your audience without just relying on third party platforms.

Diversifying your content and relying on your own strategies is still the best way to protect yourself from the volatility of social media and build a solid foundation for your brand to grow.

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