To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer is helps you narrow your marketing needs, […]
Molecule F, Murmur, Radio Guerrilla, Pegas, Origo, Zaganu, Sloop & FruFru, Maize, Ivan Pescar. These are some of the Romanian niche brands applauded for the way they have been communicating on the market. By Romanita Oprea According to marketing expert Seth Godin, “Everyone is not your customer.” Depending on your product or service, niche marketing is […]
Having become more extremist, formerly mainstream parenting groups have become less popular via Facebook. … [+]Targeted through disinformation campaigns getty The Facebook parent group is a mixed bag of criticism, support and bad advice. All parents know that. Still, they were mainstream communities that parents could turn to when it came to an often lonely […]
Molecule F, Murmur, Radio Guerrilla, Pegas, Origo, Zaganu, Sloop & FruFru, Maize, Ivan Pescar. These are some of the Romanian niche brands applauded for the way they have been communicating on the market. By Romanita Oprea According to marketing expert Seth Godin, “Everyone is not your customer.” Depending on your product or service, niche marketing is […]
When Google was released Penguin 4.0, Google said it was about an update Devalue links, do not downgrade links. That said, Google would just ignore the spam and bad links, and your website would not be demoted because of those links. Well, Google said, sometimes Penguin can downgrade your website as well. This contradicts all […]
Google’s John Mueller posted a cryptic tweet this morning with a dark photo that had the date October 6, 2021 imprinted on an object. John’s tweet reads “A System of Interconnected Websites”. For me that means that since October 6th, Google declared linked sites dead as a link strategy – but John didn’t say much […]