Opinions expressed by Entrepreneur contributors are their own. SEO is a very common term for business on the internet today. It would be surprising to find a person who has not heard about Search Engine Optimization and cares about their company’s online presence. Beginning from mounting the site high on search results all the way […]
Google had a big unconfirmed search ranking algorithm update around Mother’s Day. Also, this week was Google I/O and Google had a ton of announcements specific to search, I take you through many of them. Google’s digital marketing certification coursework had some pretty bad SEO advice around keyword density and word count but it later […]
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you’d be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a university degree? 67% said yes and 33% said no to that question. Here is the final poll: The poll had over 1,000 […]
Fabrice Canel posted An SEO best practices post for sites that use subscription-based and paywall content. While Google called something flexible samplingpreviously a first click free program – Microsoft Bing does not. Bing basically wants you to detect that BingBot is trying to access this subscription-based and paywall content and then give BingBot full access […]
Opinions expressed by Entrepreneur contributors are their own. From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are […]
Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself answered them. It’s pretty fun and sometimes scary accurate. There are more details about the MuellerBot over here – it says “This script was originally […]
Here’s a scenario in which you might be familiar. A partner in your firm specializes in a niche area. But he/she is not showing up in search results as prominently as they should or could. What can you do to help them elevate their search ranking and to generate more leads for the firm? 5 […]
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews, ads and more. In part two we go deeper on some topics including: Using Search Ads Before Doing SEO (0:00) SEO for Less Competitive Keywords Creating Different Pages For Different Personas & Searcher Intents (5:20) Creating Landing Pages for […]
Opinions expressed by Entrepreneur contributors are their own. Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific […]
Opinions expressed by Entrepreneur contributors are their own. In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google Relied heavily on matching keywords and phrases in a user’s search query with real pages on the web. For example, if a person searched for “hot dog restaurant,” Google’s algorithm […]