Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you engage in some social media automation We’re not talking about bots here. We’re talking about using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, […]
Did you know that global retail ecommerce sales surpassed $4.9 trillion in 2021? And it’s expected that this figure will grow by approximately 50% by 2025. While more consumers are finding it normal to shop online, this growth in the ecommerce industry also resulted in stiffer competition and forced ecommerce marketers to rethink their marketing […]
Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social platforms: Facebook, Instagram, LinkedIn, or even TikTok. Without […]
Creating a social media report may not be the most exciting part of a social media manager’s job. But it is certainly an important one. In social media marketing, anything worth doing is worth reporting on. After all, tracking and analyzing your performance is the only way to really understand what you’re accomplishing through your […]
Social media’s response to Ukraine’s crisis is very similar to that of the Arab Spring (2010) (Photo by … [+] Beata Zawrzel/NurPhoto via Getty Images) NurPhoto via Getty Images A Pew Research Center survey in 2020 found that eight out of ten Americans received news via their digital devices. In addition, slightly more than half […]
Right, Will Smith hits Chris Rock, the presenter, on stage as he presents the award for Best … [+]Documentary at the Oscars in Los Angeles on Sunday, March 27, 2022 at the Dolby Theater. (AP Photo/Chris Pizzello) Chris Pizzello/Invision/AP While there was plenty to talk about Monday’s post-Academy Awards, very few actually discussed the topic. […]
Russian President Vladimir Putin met with the Governor of Russia’s Yamalo-Nenets Autonomous Region … [+]Dmitry Artyukhov, Kremlin Moscow. March 21st 2022. (Photo by Mikhail Klimentyev / Sputnik / AFP) (Photo by MIKHAIL KLIMENTYEV/Sputnik/AFP via Getty Images) Sputnik/AFP via Getty Images There’s someone running across a field. The eerie silence can be interpreted as a sign […]
TBILISI (GEORGIA) – FEBRUARY 25, 2015: A rally to support Ukraine is held in front of … [+]After he stated that he will not introduce sanctions to Russia as a result of the invading force in Ukraine (February 25, 2022) in Tbilisi Georgia, parliament protested. Russia launched a massive attack against Ukraine yesterday, with Russian […]
Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But I’m starting to get a lot of comments and customer questions, and I’m finding it hard to reply to every single one. Do I need to? How quickly? And what should I do about the negative ones? […]
Whether you’re new to the vacation home market or you have already carved that niche in your area, this real estate sector is booming, especially since the onset of COVID-19. In 2021, sales of vacation homes surged throughout the pandemic, and according to NAR’s 2021 Vacation Homes County Report, it outpaced the overall housing market. […]