X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known […]
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they […]
London, UK. 03-17-2019: Printing and placing social media icons on computer keyboard apps. … [+]Facebook, Twitter Instagram Youtube Pinterest Snapchat getty It’s time to admit that most social media companies have not been able to solve their peskiest problem. It’s about how to depend less on advertising revenue. Bots are a prime example. They have […]
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books […]
Notice that the week of 8/25 was actually one of our strongest weeks yet when it comes to how we felt about the 4DWW Challenge. Not only were projects being fulfilled and deadlines being met, but employees were feeling rested, relaxed, and in control of their own work. Here are a few things our employees […]
A product funnel is a marketing funnel is a sales funnel. A lot of searching will tell you that most people think these are all the same thing using interchangeable terms. Do those terms sound familiar to you? Probably. Does one sound more familiar than another? Possibly. But here’s the real question — Do you […]
This post was updated on July 22, 2022 Channel marketing. Who knows what that is? We do. And soon, if you’re unsure, so will you. Channel marketing ≠ marketing channels. A marketing or sales channel is a portal that you use to promote your business, like: And yes, you do use marketing channels within your […]
When email marketing meets automation, you can create funnels that generate huge sales and profits while you sleep. Or so you’ve heard. The reality of automated emails is a bit trickier than it seems at first. When email funnels work, they’re powerful. The case studies are everywhere. Automation is the latest craze. But there are […]
We are a small team on a mission to help innovative companies grow their businesses – and along the way, we’re championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re […]
As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get […]