The Solution: Creating a Digital Writing Room Bluescape helps Bokenkamp and his team improve the overall storyline process – even when they’re spread across the country. “In the past, we’d break stories on a whiteboard: writing, erasing, rewriting entire blocks of text that would then need to be transcribed and converted into a detailed outline,” […]
Due to the increasing needs for convenience and COVID-19 not appearing to be going anywhere soon, consumers are changing the way they manage their money, pay for goods and services, finance large purchases, etc. Because of this, financial service companies are presented with a powerful opportunity to engage consumers and add value to the overall […]
As more and more customers seek competitive digital banking solutions, financial companies must be ready to develop innovative solutions to provide for these customers. The journey toward digital transformation is one that needs to be started as soon as possible or financial companies risk being beaten by the competition, dropping off the radar in the […]
Opinions expressed by Entrepreneur contributors are their own. Digital marketing has been a lucrative industry over the past several decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be backed with a collection of Marketing, advertising and PR strategies. Maybe you were ahead of […]
California-based marketing agencies unite under the international Bastion brand to continue the expansion of the award-winning firm. COSTA MESA, CALIFORNIA, USA, January 19, 2022 /EINPresswire.com/ — In a move to advance its position in the public relations and digital marketing space, the award-winning full-service firm Bastion Elevate has acquired Anika PR, a Los Angeles-based brand […]
California-based marketing agencies unite under the international Bastion brand to continue the expansion of the award-winning firm. COSTA MESA, CALIFORNIA, USA, January 19, 2022 /EINPresswire.com/ — In a move to advance its position in the public relations and digital marketing space, the award-winning full-service firm Bastion Elevate has acquired Anika PR, a Los Angeles-based brand […]
Technology is an increasingly important part of just about everything people do here in the digital age. They rely on it to stay in touch with loved ones, earn their livings, and keep themselves entertained in their off-hours. It’s a massive part of how people organize, tell, and share their essential narratives, as well, including […]
Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ reputation for being digital-first may be misinterpreted. And that could be a very good thing for your company’s marketing department. As a generational cohort, most millennials are at the level of their consumption, according to Morgan Stanley. This makes them a natural […]
30 second summary: Accessibility underpins great user experience and positive brand perception, which are key factors that appeal to value-minded consumers According to WebAIM, 98 percent the US based websites are inaccessible While it’s not a glitzy aspect of digital marketing strategies, there are multiple levels of the “why?” and how? “Brands need to be […]
Years ago shopping was a completely different experience. Big shopping events like Black Friday were huge deals on par with big holidays, and with frequent sales events, stores were jam-packed with customers eager to take advantage of them. Fighting the crowd and getting there early to get the best selection possible was actually part of […]