A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining this? Which criteria are we […]
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not everyone knows, but the Oreo cookie, Trident gum, the Halls bullet and Milka chocolate are also from the same manufacturer. Okay, but why am I telling you all this? First, because the same […]
The US labor force got a taste of remote work life with the pandemic, and they liked it. As a result, remote digital marketing jobs have become highly desirable careers in this digital age. One reason is that these jobs can be done from just about anywhere. You could work as a digital marketing professional […]
Non-profit organizations have more in common with standard businesses than you might think. The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Otherwise, no one will know they’re out there or understand why they should choose one option over another. […]
Can ChatGPT write essays? The short answer is yes, but with some limitations. We’re going to look at how to write essays with ChatGPT and other AI tools. We’re also going to examine the pros and cons of using ChatGPT and discuss why we think you still need the human touch for the best results. […]
I shared an update with our employees today that I want to also share publicly, thus I’m republishing it here on our blog. Here it goes: dear rockers, Today we made the decision to reduce our workforce by 15% percent. Rockers affected have already been informed and met with their leaders for clarity on their […]
“Making marketing better while having a positive impact in the world.” That’s it rock content‘s main purpose. Our commitment to social causes is something that is in our DNA and part of our core business. We are thrilled to announce that we will participate in the upcoming in-person Nasdaq opening bell ringing today, November 29 […]
Between the 18th and 20th of October, the Diversity in Practice Summit, held by Blend Edu, took place, which brought together presentations of cases, solutions and good practices of diversity by those who are transforming the corporate world. Also at the event, the winners of the 9 categories — one of which was a popular […]
Discussions around the topic of Diversity, Equity and Inclusion (DEI) have never been so firmly placed on companies’ agendas. This could be for all kinds of reasons: demands from employees, pressure from investors, marketing strategies, or even the simple fact that companies agree that it’s the right thing to do — as we believe at […]
An open letter to the Content Marketing Community we serve. Today we celebrate a significant milestone, as rock content has been awarded a spot on the Inc. 5000 fastest-growing private companies list. To me, this award demonstrates that we’re on the right track. Our mission is to “make marketing better while having a positive impact […]