Sharing knowledge, experiences or recipes on platforms such as Instagram, TikTok, and YouTube is the way to become a content creator or social media influencer, but it’s a crowded field where the best chance of success is to find your niche. “Content creators are active in all kinds of areas,” says Philippe Riechel from the […]
We have all known businesses that failed. They had big dreams, a great work ethic and small budgets. They hadn’t budgeted marketing and hoped word-of-mouth would spur business growth. They hoped great customer service would set them apart. They hoped the affordable, out-of-the-way location would still attract customers. They had the passion and hoped hard […]
A few years ago, Google started to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.” I am not sure if this is in addition to the old version or if this is just renaming the old version of this feature. […]
When you’re a digital marketer working in a saturated market, there are two possible solutions to getting business: Find a way to stand out from the crowd or find a way to narrow your focus, or “niche down,” even further within that market. Today I want to discuss the latter option. Let’s start by wrapping […]
Playing on a slot machine is a favorite pastime of so many people. For those that play these machines online, there are an absolute plethora of options to choose from. The big question for developers now is how to make their creations stand out in a crowded marketplace. How do gamers find their preferred slot […]
To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer is helps you narrow your marketing needs, […]
This story is published in partnership with Life & Thyme. Pepe Alvarez has dedicated his entire life to the fields. But in the early 2000s, after 30 years of working in landscaping, he was forced to make a change. This was around the same time Puerto Rico entered a devastating economic recession, the effects of […]
Have you ever thought about marketing to a niche audience? It’s no surprise that businesses want to get as many customers as possible. That’s why most of them want their products and services to cater to a wide range of people. After all, it wouldn’t make any sense to serve the needs of a select […]
Listen to this podcast on Apple Podcasts, Spotify or wherever you find your favorite audio content. There are a lot of stats out there that chronicle the shortage of cyber skills in the workforce, all of them varying degrees of dismal. Higher education is a vital tool to supply a market where private and public […]
Whether you’re a rookie agent, a rising team leader or an established veteran broker, we can all benefit from sharpening our skills. Follow our “Back to Basics” series to learn fundamental strategies, tactics, philosophies and more from real estate pros across the industry. Today’s up-and-coming homebuying generations, from the Millennials to Gen Z, are all […]