Apple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called “Peer Group Benchmarks” and tell you how well your business is doing compared to similar businesses in Apple Maps. Apple emailed me a promotion email about this, saying, “Curious how your business compares to other […]
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives […]
The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art of effective social media measurement is understanding which metrics matter most to your business, based […]
Do you want to make sure your email campaigns resonate with your audience and remain impactful in 2022? Then look no further and dive right into this freshly updatedEmail Marketing Benchmarksreport that analyzed more than 7 billion emails sent by our customers throughout 2021. Inside, you’ll find the latest statistics on email marketing, landing pages, […]