Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change marketing strategies? Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took the […]
KSP Group has installed a Chinese manufactured multi-functional automatic rigid box wrapping line to enable it to take advantage of a gap in the market. The Dongguan Longxingsheng Machinery LS-1246G was imported, assembled, prepared in line with UK health and safety and CE regulations, and then supplied by Perfect Bindery Solutions, and has been installed […]
Marketing a niche product means that you’re not selling to everyone. You are focused on a group of people who are most likely to buy your products or services. Having a narrow pool of potential customers comes with challenges and ultimately means more work on your part to find those people who fall within your […]
What You Need to Know Establishing a niche is the way for financial advisors to stand out in a sea of sameness. A focused message will make you a center of influence in your niche, making it easier to build an audience. Making clear who you are and whom you serve will make it easier […]
The Adventure of the Seas in Freeport Harbour. Photos: Derek Carroll By DENISE MAYCOCK Tribune Freeport Reporter dmaycock@tribunemedia.net A SENIOR tourism official in Grand Bahama said they are focusing attention on niche markets to boost the island’s tourism sector. Steven Johnson, general manager of tourism on GBI, said Grand Bahama has Boating, Diving and Romance, […]
Podcasts are designed for a captive audience Beyond this attention challenge, podcasts are designed for a captive and static audience. It’s difficult to skim through a podcast as you can with a newsletter, app or e-reader, which further limits the ability to engage users via podcast advertising. In the 1980s, the radio trade advertising industry ran a brilliant ad campaign […]
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Opinions expressed by Entrepreneur contributors are their own. Like it or not, some products and services naturally have a lot more competition than others. Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea of similar competitors. When trying to gain the attention (and dollars) […]
Direct To Consumer (D2C) provides opportunities for founders with conviction to build a brand in niche areas where large companies cannot scale at speed, said Rishi Vasudev, Co-founder of G.O.A.T Brand Labs, on Friday. “You have the opportunity to be a big fish in a small pond in categories like home, kitchen, health and wellness,” […]
The headphones and earphones market is a highly personalised segment, given that there is hardly any plain vanilla hardware. Most brands build with a design differentiation in mind, be it casual/home listening or music workout, genre-specific features or immersive gaming requirements, hoping to enthral their target audience. As new trends come up, existing brands go […]