TORONTO — Gabi Soares was working as a hair stylist and makeup artist when a client suggested they’d be able to make some money together by partnering on a beauty YouTube channel. The 35-year-old Waterloo, Ont.-based content creator took control of the planning and on-screen duties, while her client provided the lighting, production and search […]
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Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty of niche marketing is that when you target a smaller, specialized group of consumers, you can enjoy healthy profit margins. However, […]
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Just because you sell a niche product doesn’t mean you need to think small. In fact, you have a unique opportunity to dominate your target audience, which is finite, rabidly engaged and hungry for the next flavor, innovation or permutation. I love mixing it up with e-cigarette users because I know that they’re way into […]
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If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another. Weighing in on that debate is above my pay grade, but […]
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TORONTO – Gabi Soares was working as a hair stylist and makeup artist when a client suggested they’d be able to make some money together by partnering on a beauty YouTube channel. The 35-year-old Waterloo, Ont.-based content creator took control of the planning and on-screen duties, while her client provided the lighting, production and search […]
The word purpose gets thrown around quite a bit when it comes to brands and their communication efforts. While it can be perceived positively, some worry that purpose marketing could also be used to provoke profits over good intentions. At Advertising Week New York 2021, panelists tackled the issue, referencing campaigns and examples, including climate […]
If you buy something through our links, we may earn money from our affiliate partners. Learn more. A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first […]
AGS and Niche Data Latest to Join Placer.ai Marketplace We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We […]
The word purpose gets thrown around quite a bit when it comes to brands and their communication efforts. While it can be perceived positively, some worry that purpose marketing could also be used to provoke profits over good intentions. At Advertising Week New York 2021, panelists tackled the issue, referencing campaigns and examples, including climate […]
Designs from the Louella fashion line. (© Louellashop.com) Women entrepreneurs in the United States are creating and running companies that produce modest fashion and dispel stereotypes about business and glamour in the process. Sales of modest clothing represent one of the fastest-growing segments of the global fashion industry and total an estimated $283 billion, according […]