Tag Archives: PRNEWS

The word purpose gets thrown around quite a bit when it comes to brands and their communication efforts. While it can be perceived positively, some worry that purpose marketing could also be used to provoke profits over good intentions.  At Advertising Week New York 2021, panelists tackled the issue, referencing campaigns and examples, including climate […]

The word purpose gets thrown around quite a bit when it comes to brands and their communication efforts. While it can be perceived positively, some worry that purpose marketing could also be used to provoke profits over good intentions.  At Advertising Week New York 2021, panelists tackled the issue, referencing campaigns and examples, including climate […]