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Knowing your customer is the foundation for any successful business. Getty When starting a business, rule number one is to know who your customer is. Knowing your customer is the foundation for any successful venture because it will influence your content, marketing, product development—basically every aspect of the company. Yet, deciding on a niche isn’t […]
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Niche market written on a memo stick. Getty Sizable and diverse audiences are the mediums of choice for many successful marketing agencies, brands, and e-commerce businesses. However, explicitly targeting niche audiences can be a prudent and profitable business strategy too. Niche content caters to a particular topic or interest and doesn’t worry about attracting folks […]
TORONTO — Gabi Soares was working as a hair stylist and makeup artist when a client suggested they’d be able to make some money together by partnering on a beauty YouTube channel. The 35-year-old Waterloo, Ont.-based content creator took control of the planning and on-screen duties, while her client provided the lighting, production and search […]
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19 Oct 2021 — Indulgence is continually top of mind for consumers who look toward confectionery and sweet bakery products for comfort. With the “guilt-free” indication trending in branding for some time now, solutions that help reduce saturated fat and sugar maintain their hold on the market. In flavor trend developments for the sweet snacking […]
TORONTO — Gabi Soares was working as a hair stylist and makeup artist when a client suggested they’d be able to make some money together by partnering on a beauty YouTube channel. The 35-year-old Waterloo, Ont.-based content creator took control of the planning and on-screen duties, while her client provided the lighting, production and search […]
Boston Dynamics has just released the latest update for its famous quadruped robot Spot, giving it better capability to make inspections and collect data without the need for human intervention. Called Spot Release 3.0, the new update adds “flexible autonomy and repeatable data capture, making Spot the data collection solution you need to make inspection rounds safer and […]
DANBURY, Conn., Oct. 18, 2021 (GLOBE NEWSWIRE) — Athena Real Estate is pleased to announce the acquisition of Century Oaks Retirement Community, a 71-site, age-restricted 55+, manufactured home community, located at 1718 Pass Road, Biloxi, MS 39531. The property, acquired through an Athena affiliate, will operate under the Applebrook Homes umbrella. Century Oaks is a high-quality, well-located manufactured […]
Mannheim Brews isn’t just an enterprise, but an ode to its founders’ biggest loves – craft beer and specialty coffee. It was this common love that made Naveen Menon, Nikhil Menon and Shankar Subramaniam — who come with over 20 years of experience each in diverse sectors such as corporate, logistics and alco-bev — start […]
Niche businesses are not resistant to competition, particularly from bigger market players with generous assets and economies of scale When the speciality market has been saturated, open doors for development can emerge out of various sources There are a few specialities showcases under each industry By looking at the number of successful CEOs and all […]
There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them. Because a […]