Category Archives: Niche Marketing

Future Planning For a Niche Business

As economies worldwide continue to adapt to the effects of the COVID-19 epidemic, businesses have been slowly coming to terms with a new normal, one that has seen many of them close shop or operate under severely compromised circumstances. For some entrepreneurs, however, it’s not been all doom and gloom. The crisis has either given birth […]

Area of interest advertising: How you can achieve a aggressive edge by narrowing your agency’s focus

Conventional wisdom suggests that when you cast a wide net you catch more fish, but in today’s highly competitive marketplace — made even more uncertain by the ongoing pandemic — that kind of thinking is no longer the rule. These most unconventional times call for narrowing your focus to one or two areas of specialization […]

Jelmberg Actual Property Carves Profitable Area of interest within the Coachella Valley

Studies show that a whopping 70% of family-owned businesses fail or are sold before the second generation ever takes the helm. For the Jelmberg’s, bucking trends is something to be embraced, and one of the many reasons their story is so unique — as a business and as a family, they share a success story […]

From forest to eating room: Cape Breton woodlot proprietor creates inventive furnishings for area of interest market

MABOU, N.S. — If a tree falls in the forest, will it end up as a dining room table? It just might if it happened to be on Neal Livingston’s small woodlot in western Cape Breton. The veteran documentary filmmaker, renewable energy developer, maple syrup producer, author, photographer, visual artist and environmental activist is now […]

Niche Marketing for Restaurants: Finding Your Viewers (Infographic) | Fashionable Restaurant Administration

You set yourself up for success by finding the right niche for your restaurant. Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. By focusing on niche marketing, your restaurant will flourish.  What is […]

American International Holdings Corp. Has Discovered Its Area of interest; And It Targets A Multi-Billion Greenback Market Alternative (OTCQB: AMIH)

Shares of American International Holdings Corp. (OTC: AMIH) may not get much investor attention, but that could be an oversight that leaves money on the table. In fact, while trading in tandem with a weakened healthcare services sector, the value proposition in AMIH could be more compelling than ever. And after launching new services and […]

Profitable Area of interest Markets, Previous Faculty Advertising and Mastering Private Introductions

Every week, we bring you a curated list of must-read articles geared towards helping you grow your investment advisory practice. Industry veteran Kristan Wojnar uses her vast experience to handpick these articles after conducting thorough research. If you are looking for the right guidance to grow your practice, follow our Practice Management Channel. Running low […]

How to Thrive in Niche Markets

Opinions expressed by Entrepreneur contributors are their own. Every business needs a clear direction. It needs to nail down the specifics of what to sell, who to sell to and how its products or services can serve the market. And what better way to have a crystal-clear direction than to target a niche market? ridvan_celik […]

Growers share area of interest market tales – AgriNews

INDIANAPOLIS — Farmers who grow niche products face a unique set of challenges and opportunities. Two farmers shared their stories at the 2021 Indiana Farm Bureau Young Farmers and Ag Professionals Conference. Amanda Baird, owner of Groomsville Popcorn, and Ryan Hammer, owner of Crazy Horse Hops, discussed the ups and downs of niche farming. Q: […]

What’s Finest to Promote: Commoditized Products or Niche Products?

During the latter part of 2020, we published a series of posts on selling products using an online store. Primarily, we laid out a plan to source in bulk low-cost items from China, setting up an online store to sell them, and ways to drive traffic to the online store. Recently, I was asked my […]