Influencer marketing was a little-known concept until just a few years back. Cut to 2022, two years after a global pandemic forced a large part of the population indoors with increased dependence on digital and social media, companies are seen leaning heavily towards influencers to attract customers. Evidently, brands have realised influencers have a sway […]
Tag Archives: niche
As a real estate professional, Erik McCormick will commonly get asked, “Why should I hire you to handle our listing?” Dedicating all his efforts to commercial and residential aviation real estate, he will respectively reply with something along the lines of, “Consider this comparison, would you hire an appliance repair person to fix your airplane?” […]
One thing that entrepreneur Shaily Kataruka was always good at was experimenting with hair and hair care products. She would never hesitate to try different things to keep her hair shiny and lush. This became all the more critical for her after she had children. “After having children, especially my daughter, I began to take […]
Whether you’re a rookie agent, a rising team leader or an established veteran broker, we can all benefit from sharpening our skills. Follow our “Back to Basics” series to learn fundamental strategies, tactics, philosophies and more from real estate pros across the industry. Today’s up-and-coming homebuying generations, from the Millennials to Gen Z, are all […]
LOS ANGELES, Jan. 25, 2022 (GLOBE NEWSWIRE) — POSTD Merchant Banque (OTC: PMBY) (“the Company”), is a mandated lead arranger for corporate to bank structured and trade financial transactions. The lead arranger, or the mandated lead arranger (MLA), is the investment bank or underwriter firm that facilitates and leads a group of investors in a […]
Many refer to it as ‘a lightbulb moment’ but for former letting agent Hollie Wright, it was more of a fully-fledged chandelier. For it was an idea that kickstarted her on a new career – and one that resulted in creating her own company. Today that company employs a team of staff and is going […]
Debbie Jacobs had a long career in corporate marketing and PR before she decided to branch out on her own. What makes her marketing firm different from her previous roles however, is how she has woven in her love of creative writing into what she does. Her company, Zest Marketing, helps businesses tell their stories. […]
LOS ANGELES, Jan. 25, 2022 (GLOBE NEWSWIRE) — POSTD Merchant Banque (OTC: PMBY) (“the Company”), is a mandated lead arranger for corporate to bank structured and trade financial transactions. The lead arranger, or the mandated lead arranger (MLA), is the investment bank or underwriter firm that facilitates and leads a group of investors in a […]
So you have a niche product that appeals to a select target market. That’s great. Occupying a niche allows you to focus on exactly the kind of client you want and limits your competition. But how do you reach your niche market online? Reach your niche market using social media Social media is one of […]
When up-and-coming game developers like 11 Bit Studios decide to bring one of their most successful PC/console offerings (hit survival epic Frostpunk) to smartphones, you can be fairly sure that the mobile gaming market has become a big source of revenue for innovative tech companies like this. And the figures bear this out: research from […]