Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it showing that headline also in the ad description. Here is that screenshot: Anthony Higman […]
We get it: no one likes to put labels on things. (Though… that is your girlfriend, right?) But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. In the mile-a-minute world […]
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers. Khushal Bherwani, who sends us a ton of tips here, posted on X saying a client […]
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company. She loves how working in a smaller company is easier to make quicker moves and be more […]
Want to increase your ecommerce sales? Then let’s talk about product descriptions. While some websites marginalize them due to mobile traffic growth, a good product description can take you a long way. It can help you communicate your brand’s personality, move customers through a sales funnel, and even convert a casual browser. But how do […]
For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. While we know a lot of small business […]