One thing is certain: Christmas 2021 will develop differently than any other. Ecommerce grew a staggering 32.5% in 2020, largely due to the impact of the pandemic. Experts predict it will grow another 11.3% in 2021, even as companies face challenges like labor shortages and delivery delays. Almost half of consumers If the choice is […]
Google’s John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don’t always get caught. But he added that sometimes you can get caught and “not getting caught doesn’t mean it works”. But he added that building a business on these practices “seems like a terrible idea”. It is […]
Podcasts are designed for a captive audience Beyond this attention challenge, podcasts are designed for a captive and static audience. It’s difficult to skim through a podcast as you can with a newsletter, app or e-reader, which further limits the ability to engage users via podcast advertising. In the 1980s, the radio trade advertising industry ran a brilliant ad campaign […]