When Google first launched messaging within Google Business Profiles (formerly Google My Business), it was done through SMS, text messaging. Then Google removed the SMS portion and just added it to both the mobile app other the web interface. Now, Google might be bringing it back as SMS messaging. Local SEO, Jeffrey Magner, posted on […]
Consumer preferences are always changing, and consumers expect companies to keep up. In the last few years, many businesses had to accelerate digital transformations and meet customers online. This meant rethinking how to stay connected with prospects and existing customers virtually, while the future of in-person interactions remained uncertain. Now almost 2 years into this […]
Google seems to be testing a form of messaging between businesses and merchants that use Google Merchant Center. Google said in an email to some Google Merchants that it is testing a “new messaging pilot to help you connect with customers and improve your sales through Google Shopping.” Kirk Williams shared the email on Twitter […]
Each audience segment has its own unique behaviors and preferences, often due to key demographics such as income level, age, or location. By segmenting your audience based on these relevant defining characteristics, you can better target your messages to your users and ultimately increase engagement. To better understand how age and country affect a customer’s […]