Home Interest Rates Today: First Time Home Buyer Guide In the ever-evolving landscape of real estate, the role of mortgage interest rates remains a pivotal aspect, especially for first-time homebuyers. This guide offers a snapshot of today’s mortgage rates and delves into their significant impact on the home buying process. Introduction Today’s mortgage rates not […]
You probably already know what a buyer persona is (and if you don’t, I recommend reading this post) and its importance within a marketing strategy. However, you might still feel uncertain about defining your brand’s persona(s). Well, since Artificial Intelligence has become the buzzword of the moment, in this article I’m going to show you […]
As a kid, you may have an imaginary boyfriend. Social media marketers have them too – only in this case they are called Buyers people or Public personalities. Unlike your imaginary friend, however, these fictional characters don’t exist just to freak out your parents. They are an incredibly helpful tool for targeting your ideal customer. […]