Tag Archives: BuyerAudience

How to Create a Buyer Persona (Free Buyer/Viewers Persona Template)

As a kid, you may have an imaginary boyfriend. Social media marketers have them too – only in this case they are called Buyers people or Public personalities. Unlike your imaginary friend, however, these fictional characters don’t exist just to freak out your parents. They are an incredibly helpful tool for targeting your ideal customer. […]