As estimated, the industry valuation of digital asset management will grow from $1.2 billion in 2018 to $6.9 billion by 2024 In the last 8-10 years, the trajectory of personal and B2B investment has seen a sharp turn. From good old physical assets and businesses, the global investment mindset had been significantly bent towards digital […]
QUESTION: I have attended several sales seminars on niche marketing. In your opinion, what are the major advantages and disadvantages of this marketing approach? ANSWER: In a nutshell, a niche market is a particular segment of a larger industry group. A major disadvantage is that it might be too small and, as such, can limit […]
Tribune News Service Amritsar, December 23 Actor Swara Bhaskar was in Amritsar to present the FICCI FLO Food Awards 2021, by the city chapter of FICCI FLO. Sharing her love for food and her inability to still cook food, Swara said she always looked forward to gorge on the ever-famous Amritsari cuisine, especially the street […]
Read Article By K. Narayanan, Digital Evangelist, Sonata Software The managed services industry has come a long way from its origins in the early days of the world wide web – when Internet Service Providers would provide firewall support to their customer for a fee. The industry, estimated at US$ 243 billion in 2021, is […]
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Mobile Banking AdobeStock_414095320 The summer of the Great Resignation has now lingered well into another two seasons – and there’s no sign of it slowing. More than 24 million Americans left their jobs between April and September. More interestingly, the most prominent resignation rates were amongst employees with five to 15 years of tenure. Their […]
Image Credit: Supplied What has been your greatest challenge during the pandemic era when leading your firm and how do you feel you have overcome this? Our greatest challenge with so many mobility restrictions during the lockdown as well as with clients trying to avoid contact with other people, was to be able to provide […]
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Bret Baier on the set of Fox News Channel’s “Special Report with Bret Baier” Fox News Anchor Bret Baier remembers the early days of the Fox News Channel, before Fox became the ratings colossus it is today. “It was always scrappy at the beginning,” Baier told me, recalling that early on, telling people he was […]
Natco Pharma plans to step up focus on niche products the US market as part of its business strategy. According to a senior executive of the Hyderabad-based company, its strategy for the US market is mainly focussed on products involving intricate chemistry and complex manufacturing process, among others. This assumes significance in the context of […]
On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the answer is articulated with confidence. “We offer truly comprehensive financial planning and wealth management services.” “We go above and beyond.” “We really understand our […]
In this episode of BE+ with Ambi Parameswaran, ETBrandEquity presents Viju Nair, commercial director, Abbott Healthcare. Looking back at his young days, Nair shared he was born and brought up in Udaipur in a typical childhood with parents working in a government job. With a dire inclination towards cricket since kinder days, he went on […]