Area of interest Publication changing into way forward for digital funding

In the last 8-10 years, the trajectory of personal and B2B investment has seen a sharp turn. From good old physical assets and businesses, the global investment mindset had been significantly bent towards digital assets. 

As estimated, the industry valuation of digital asset management will grow from $1.2 billion in 2018 to $6.9 billion by 2024, reads a press release. 

The primary reasons behind such popularity of digital assets are two. 

Firstly, it is the competitiveness, saturation, and uncertainty of physical investment scopes as in real estate, offline businesses, bank deposits, and even share markets. And this applies to both tangible and intangible assets. 

The second reason is the lucrative growth opportunities, control, diversity, and consistency that digital assets used to provide. As the Internet itself has no geographical limitation, one can literally invest in a promising digital asset from any corner of the world. 

Now the next question one might ask is- what are these digital assets, and which kind of digital assets are the best to invest in?

On the first question- digital assets are anything that has been born and brought up on the internet. Some of them are most probably very familiar. Courses, subscription-based software, OTT platforms, apps, cryptocurrencies, social media handles, youtube channels- everything are labeled as digital assets. 

Within the universe of digital assets themselves, there are so many asset classes already. As an investor, one can’t actually divide your investment across all of these classes. Which brings back the second question- what kind of digital assets are the best to invest in?

The answer to this question is debatable. But if we consider the factors of security and controllability, niche publications are the most viable future of digital asset investment. 

We will explain why we came up with such a straightforward opinion. 

It’s already a decades-old fact that digital media is slowly replacing print media. TV channels, social media, content platforms- they all are bright examples of that. 

But in recent years, niche publications that publish around a certain subject or area of interest, seem to replace those who publish on anything under the sky. 

For example- TechCrunch has become more popular among technology enthusiasts compared to even bigger publishers who publish on technology and 20 other areas of interest. And this fact is true for all sorts of content types- text, video, podcast, etc. 

Now, the reason that gives niche publications the leverage as an investing opportunity is- advertisers and brands who used to market on generic platforms, are choosing niche publications to brand their products, services, and solutions. 

This makes sense from the advertiser’s end because traction from the audience of specific interest is way more effective than the same traction from an audience of mixed interest. 

This preference from advertisers and brands introduced a number of monetization methods for niche publishers and content creators. Among those, affiliate marketing, display advertisement, CPA (cost per acquisition) marketing, sponsored content, product placement, etc are noteworthy. 

Hence, niche publishers are able to grow their platforms (website, youtube channel, social handle, app, etc) and monetize through one or more of these monetizations. There is this whole ecosystem that has developed to help these publishers with content creation, publishing, marketing, sales, payment solution, and whatnot. 

And asset-wise, these publications can be sold to others at a whooping 35-50 times of average monthly earnings. Most interestingly, this multiple is increasing every year as young investors are adopting the digital investing mindset. 

Apart from such personal investors, this had been taken through a somewhat B2B level as well. As a result of which, Holding Companies like Onfolio.co are being built around these digital assets. 

In Bangladesh, Rank Wizards LLC, a US-based startup, is working around the model and has come up with a proven set of strategies for their assets. With 15 such assets in hand right now, Rank Wizards is expecting to be the cornerstone of the trend among Bangladeshi personal investors.