Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change marketing strategies? Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took the […]
The future of cooperation looks very different than in the past, not least thanks to COVID-19. Today more than ever, companies are forced to rethink the networking and collaboration of their distributed teams and to adapt accordingly. At a recent Amazon Web Service event, executives from Paramount Pictures, Calloway Golf – Media Productions Division, and […]
The opinions of entrepreneurs’ contributors are their own. Video marketing is the next big wave for digital marketers and small business owners. In 2020, 83% of the Marketer said video helped generate leads, while 80 percent said video directly helped drive sales. On the consumer side, more than half of shoppers use video while shopping […]
Hybrid workplace: innovation for the future While the pandemic was tough for everyone to deal with, certain aspects turned out to be better in some ways for many workers. For the first time, many employees got a taste of the dream work environment – we thought. While working remotely has its definite advantages, there are […]
Opinions expressed by Entrepreneur contributors are their very own. Just like the TV earlier than it, the web modified the face of journalism. Print circulation went down, web sites went up, and anybody with a weblog competed to purvey data. Journalism that fills particular wants, like investigative reporting, could persist, however over the following 10 […]