Think about all the times you’ve wracked your brain trying to remember your password, was it 24 or 42? What is there? or a #? And eventually giving up to click the “Forgot password?” link. As someone who can never seem to keep my password straight, I rely on reset password emails. Password reset emails […]
In email marketing, crafting compelling emails and sending them to optimized segments is only half of the equation. And all that work is in vain if those emails don’t make it to your recipients’ inboxes. Email deliverability is the other half, ensuring that your emails reach recipients and don’t end up in the spam folder. […]
Achieving success in the inbox and across messaging channels is no small feat. With millions of messages sent every day, it’s hard to know if your marketing campaigns hit the mark. Deliverability Insights (now generally available!) and Messaging Insights help you get more from your email and messaging channels. We all know that data is […]
Email marketing can be downright scary. In contrast to some other forms of communication, there is no “undo” button in the e-mail world. Fear can easily set in when you are ready to hit the big red “send” button on your subscribers. Are there any typos, broken links, etc.? Outside of the big red “Send” […]
Email is an extremely powerful communication channel because it gives you access to extensive first-party data on your customers’ engagement. For example, you will receive a data point when your customer opens an email. You get another data point when you click a link and another when you mark an email as spam. On average, […]