Get began with deliverability insights

Email is an extremely powerful communication channel because it gives you access to extensive first-party data on your customers’ engagement. For example, you will receive a data point when your customer opens an email. You get another data point when you click a link and another when you mark an email as spam.

On average, every email you send generates over 10 events. Let’s say you send 100,000 emails a day. You can see over 30 million data points in a month!

But with so much data available, how do you know which metrics will affect your ability to get to the inbox? You need an accessible and dynamic tool to navigate the complexities of the email environment.

That’s why we built Insights into deliverability– now in public beta!

The collaborative and visually appealing dashboard gives you the tools to monitor and optimize the health of your email program. You can turn your massive email data into actionable insights to quickly determine your next steps. With insightful deliverability metrics, you are better equipped than ever to optimize your inbound mail rate and increase customer loyalty.

Mailbox Provider Engagement

Each recipient’s mailbox provider determines your sender reputation and treats your email accordingly. To understand and properly troubleshoot your deliverability, you need to review your deliverability metrics by mailbox providers like Gmail, Yahoo! Mail and Outlook.

For example, suppose Gmail and Outlook accept your messages in Inbox, but Hotmail blocks most of your email. Knowing this allows you to focus on the problem with a mailbox provider – in this example, Hotmail – without making major changes that affect the effective delivery of your email. With the deliverability information, you can segment your delivery and open rates according to each mailbox provider in order to identify problems and optimize your troubleshooting.

Advisory tool tips

As a leading provider of cloud-based email delivery, we are experts in solving deliverability challenges. With Deliverability Insights, we have scaled the deliverability assessment by our delivery operations and advisory teams by creating dynamic tool tips to improve your email program. Get professional guidance right in your user interface.

Actionable bounce classifications

To really optimize your deliverability, you need to understand why your emails are not getting to the inbox, resulting in a bounce or blocking event. We receive over 30 million unique SMTP responses every day that explain why these emails are not getting to the inbox.

Some of these answers are pretty clear, while others are much less clear-cut. Bounce and Block Classifications are new features that categorize these cryptic SMTP responses into 7 digestible classifications. So now you can easily understand why your email is not delivering and take steps to improve it.

Get started with deliverability insights

Deliverability Insights are available in your Twilio SendGrid account today – read the Deliverability Insights Documents to get started! For more practical guidance on deliverability, contact the Twilio SendGrid Professional services Team.