Google Mobile Results With Business Profile Itemizing & Reviews In Separate Sections Of The Search Results

Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I’m pretty sure I’ve seen this on and off over the past year or so, but I can’t find my coverage of it.

So Melanie Funderburk posted a video of this in action, where you can see first their Google Business Profiles and then a few results down were the reviews for that business. Here is the video she posted on Twitter:

Seeing an interesting brand serp where parts of the brand’s GBP are now their own zones between standard organic search results 👀. pic.twitter.com/DZcDJxsH2v

— Melanie Funderburk (@MelanieFunder) June 17, 2023

Here is a screenshot from that video showing just the reviews pulled out into its own section:

Here is more context:

What’s new (I think): GBP reviews and GBP posts having their own spots between the standard organic listings (on a brand query). It’s also interesting that I wasn’t served brand local box (map pack) with the A,B,C nearby listings of the brand.

— Melanie Funderburk (@MelanieFunder) June 19, 2023

Forum discussion at Twitter.