Up to date Google efficiency report for information and web page expertise filters

Google has updated the performance report in the Google Search Console, which may increase the number of clicks and impressions that are recorded in this report. This can especially show up if you Filter the report by Search Type “Messages” and also for that “good site experience” search display.

A note will be added to Google on September 13, 2021 on that date. Google wrote “Due to a change in logging, the number of clicks and impressions for the” Good site experience “search appearance for the search type filter” Messages “may have increased. This change does not reflect a change in user behavior or search results, only a change in Search Console logging. “

Here is an example of what happened for one of the websites I have access to in Search Console (hint: September 13th):

click for full size

I assume Google has changed the way they track good page experiences for news-related content in Search Console?

This is only an indication if you see a spike in your data for that time period – that’s why.

Forum discussion at Twitter.

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