TikTok Publishes New Playbook for Auto Entrepreneurs within the App, Including a Vary of Normal Advert Ideas

TikTok can be good at inspiring new meme trends and promoting the latest music. But can it also help auto marketers sell cars? Are TikTok users open to automatic ads and looking for car-related content in the app?

As it turns out, based on the latest knowledge gained in a new, 33-page “Auto Playbook 101” published by the platform.

The guide covers a number of key engagement trends and case studies – you can download the full guide here, but in this post we take a look at some of the most important elements.

First off, TikTok is highlighting the popularity of in-app car content with 60 billion views of car-related content in the first half of 2021.

The guide also details major auto trends, including the types of cars that TikTok users are most interested in.

The guide also provides an overview of TikTok’s various ad options, with an emphasis on auto marketers who can help you with your process.

There are also, as mentioned, case studies as well as sample campaign overviews to help you maximize your use of TikTok campaigns.

For marketers outside of the automotive sector, too, there are some valuable insights here with more general data on TikTok’s overall audience and key trends.

In addition to creative tips:

It’s definitely one of the better TikTok guides I’ve seen.

You can download the ‘Auto Playbook 101’ from TikTok. here.