And while most farmers might consider raising beef cattle or hogs, the Obermollers chose instead to raise bison. That was four years ago. Today, the Obermollers have a successful home-based business raising bison and marketing the meat under their label, Brewster Bison. While neither Russell nor Ann had experience in raising livestock, Kurt and his […]
What makes your business different from others? Can you articulate why your customers have chosen you over your competitors? These answers come easily when you know your customer and market the solution to their problem. Standing out in a sea of competition. Define your unique selling proposition. Identify your prospective client’s pain point. Create a […]
Everyone knows the radish from Nantes but few consumers are familiar with the Blue Meat, Green Meat and Red Meat varieties. For eight years now, the Le Vili company has been producing these colorful varieties in the French region of Brittany. “These products have the particularity of being bicolored and therefore visually very attractive. They […]
GUEST RESEARCH: The 2021 Gartner Magic Quadrant for Unified Endpoint Management Tools has recognised ManageEngine, the enterprise IT management division of Zoho, as a Niche Player. Gartner also evaluated ManageEngine’s flagship UEM software, Desktop Central, for its ability to execute and its completeness of vision. ManageEngine was included in the report alongside seven other vendors. […]
Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change marketing strategies? Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took the […]
KSP Group has installed a Chinese manufactured multi-functional automatic rigid box wrapping line to enable it to take advantage of a gap in the market. The Dongguan Longxingsheng Machinery LS-1246G was imported, assembled, prepared in line with UK health and safety and CE regulations, and then supplied by Perfect Bindery Solutions, and has been installed […]
Marketing a niche product means that you’re not selling to everyone. You are focused on a group of people who are most likely to buy your products or services. Having a narrow pool of potential customers comes with challenges and ultimately means more work on your part to find those people who fall within your […]
What You Need to Know Establishing a niche is the way for financial advisors to stand out in a sea of sameness. A focused message will make you a center of influence in your niche, making it easier to build an audience. Making clear who you are and whom you serve will make it easier […]
The Adventure of the Seas in Freeport Harbour. Photos: Derek Carroll By DENISE MAYCOCK Tribune Freeport Reporter dmaycock@tribunemedia.net A SENIOR tourism official in Grand Bahama said they are focusing attention on niche markets to boost the island’s tourism sector. Steven Johnson, general manager of tourism on GBI, said Grand Bahama has Boating, Diving and Romance, […]
Podcasts are designed for a captive audience Beyond this attention challenge, podcasts are designed for a captive and static audience. It’s difficult to skim through a podcast as you can with a newsletter, app or e-reader, which further limits the ability to engage users via podcast advertising. In the 1980s, the radio trade advertising industry ran a brilliant ad campaign […]