Tag Archives: Empathy

Social Media Marketing

How ‘Reverse Empathy’ On Social Media Has Ruined The Expertise For Everybody

Posted on by admin
20
Feb

reverse empathy getty Social media can suck the life out of you — if you let it. It is possible to resist this life-sucking effect. Twitter and other apps have made it possible for anyone to openly share their thoughts, feelings, opinions, and ideas with an enormous audience over the past decade. We’ve also had […]

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Social Media Marketing

Empathy and Customer Assist: Finding the Proper Balance

Posted on by admin
27
Jan

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? “The action of understanding, being aware of, being sensitive to, and vicariously […]

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