Category Archives: Niche Marketing

EcoKleenSolar, a distinct segment enterprise in a fast-growing business

EcoKleenSolar provides a niche business opportunity in the growing solar energy sector. Solar in Australia has boomed over recent years and according to the Australian Government’s Clean Energy Regulator (CER), in mid-November Australia reached a milestone of 3 million small-scale solar systems installed on rooftops. That figure equates to solar panels in place on one […]

Why Specializing in Underserved or Niche Markets Can Be a Profitable Technique

Opinions expressed by Entrepreneur contributors are their own. There are entire industries built on the premise of “Go big or go home” — wherein success is defined not necessarily in terms of profitability, but by the ability to find the big market, scale to meet it, then scale even more. The underlying concept is that, […]

Niche vs General Marketing: What is the Difference?

Let me ask you a serious question. Do you want to compete with Walmart? My guess is no. Not many businesses try to compete with Walmart. Walmart stores have everything under the sun, for every kind of person … at the lowest possible prices. Successful businesses – especially successful small businesses – usually don’t compete […]

Hometown Hero: George Knapstein finds area of interest in veteran group | WFRV Native 5

APPLETON, Wis. (WFRV) – Thousands of miles away from home in Phu Bai, Vietnam and with a marketing degree under his belt, Appleton native George Knapstein found his niche in the U.S. Army. “That was the time that I went to the finance division and asked if they needed any help and it just so […]

Star Tech: How this younger entrepreneur discovered his area of interest start-up throughout Covid-19 – Information

Abin Jacob Mathew’s company aims to become the largest mechatronic technology provider in the region by 2024, amid its stunning growth since Does transformation depend on technology or people? Published: Thu 18 Nov 2021, 10:39 PM Like many youngsters, Abin Jacob Mathew came to Dubai on a visit visa with stars in his eyes. The […]

Catalogs are filling a retail remedy area of interest for pandemic-weary customers

After a year spent learning, conducting business and purchasing goods online, shoppers are having a throwback holiday season. They’re putting down their phones, tablets and laptops, and picking up that stalwart of the bygone, pre-Amazon era: the catalog. Many say the online shopping experience is too hectic, or isn’t conducive to leisurely browsing or discovering […]

Podcast potential: Founding father of IRONBOUND nonprofit has launched area of interest startup creating reveals for companies

It’s somewhere like a coffeeshop that businesspeople, entrepreneurs and nonprofit heads end up when intent on picking each others’ brains, Newark entrepreneur Mike Steadman notes. But, he has a different suggestion. … Next time you’d invite someone to coffee, invite them on your podcast instead. Steadman’s novel tech startup, one of several spinoffs from his […]

ODYS and Niche Website Builders Announce Unique Aged

New York, NY, Nov. 16, 2021 (GLOBE NEWSWIRE) — Odys Global and Niche Website Builders have announced their exclusive Aged Domains Partnership that enables customers to build competitive websites and take their businesses to the next level. Odys Global, the premium marketplace for premium aged domains and websites has made a name for itself on […]

How Alternative Crops Can Help You Find Your Market Niche

Strawberries are just one emerging crop indoor growers should consider. Photo by Mark Kroggel Finding your niche in the controlled-environment market can be challenging, but it’s also critical to your long-term success. There’s possibly no better example of this right now than in the greenhouse vegetable market, where a growing number of big companies are […]

AFM, Podcasting And The Worth Of Area of interest Marketing

The Loews Santa Monica Beach Hotel is again transforming into the American Film Market. To prepare for the onslaught of foreign filmmakers selling, and distributors buying, the hotel held a food sampling for some of us locals. The program is called Flavor, and it’s a chain wide program where each hotel has special offerings unique […]