Google Updates Charts & Weblog Posts On Natural Search Traffic Drops

A few years ago, Google’s Daniel Waisberg wrote two blog posts, one on analyzing Google Search traffic drops and the other on optimizing website performance with a Search Console bubble chart. Both those blog posts are now new evergreen Google search help documents with significant changes to the content and illustrations.

The new documents are at:

For example, the charts used to illustrate reasons for organic traffic drops have been updated.

The old charts looked like this:

The new chart looks like this:

There are many new changes in those docs, so make sure to read them through when you haver time.

Here are the revised documents again:

A few hours after I asked about this, Google decided to clarify on X:

… and the 2nd one is about improving SEO with a Search Console bubble chart. Up and to the right! 📈 https://t.co/G5r4vJnhOB pic.twitter.com/tI9tR5rTaK

— Google Search Central (@googlesearchc) September 26, 2023

Forum discussion at X.