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Social Media Marketing
The Full Checklist of Social Media Holidays (2022 Version)
28
Jan
Jan
Has organic reach been in decline for a while, but social media holidays can help brands get a little boost. Coupled with the right hashtag, these holidays provide an opportunity for businesses to reach out to like-minded people.
Who Invents Social Media Holidays?
Some days are the by-product of marketing campaigns. Some have been declared by official organizations such as the United Nations. Others seem to have manifested themselves through the sheer absurdity of the internet.
Some days have multiple public holidays, like May 7th, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, others are about National Just Move Day (August 27). Some are purely social media holidays, while many are non-social media holidays as well.
Not every social media holiday is worth celebrating. Find the holidays that fit your niche.
This approach increases the chances of connecting with people who share common values and interests, rather than gimmicks.
Scroll down for the list of social media holidays in 2022 – or mark this calendar!
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Financial Wellness Month
January 4: National Trivia Day #NationalTriviaDay
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 17: Drop your resolution #DitchYourResolutionDay
January 25: Opposite Day #OppositeDay
Blue Monday: Third Monday in January
Community Manager Appreciation Day #CMAD: Fourth Monday of January
Black History Month (USA)
February 2nd: Groundhog Day
February 8: Safer Internet Day
February 9: National Pizza Day #NationalPizzaDay
February 11: International Day of Women and Girls in Science #WomenInScience
February 13: Galentine’s Day
February 14: Valentine’s Day
February 17: #RandomActsOfKindnessDay
February 21: Family Day (Canada, except Quebec)
National Skip the Straw Day: Fourth Friday of February
Women’s History Month
Endometriosis Awareness Month
1st March: Zero Discrimination Day
March 3: World Wildlife Day #WorldWildlifeDay
March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR]
March 14: Pi Day #PiDay
March 18: Global Recycling Day
March 18: World Sleep Day
March 20: International Day of Happiness #InternationalDayofHappiness
March 22: World Water Day #WorldWaterDay #Water2me
March 29: National Entrepreneur Day for Mom and Dad
March 31: International Transgender Day of Visibility #TransDayofVisibility #TDOV
National Unplugging Day #DayOfUnplugging: First Friday in March
Postpone more month
National Poetry Month
Celebrate Diversity Month
April 1: Walk to Work Day
April 6: National Carbonara Day
April 7: National Beer Day (USA)
April 7: World Health Day
April 10: Siblings Day #NationalSiblingsDay
April 11: National Pet Day #NationalPetDay
April 18: Tax Day (US)
April 20: 420
April 22: Earth Day
April 23: World Book Day #WorldBookDay
April 23-30: World Vaccination Week
April 28: National Superhero Day
April 29: International Dance Day #InternationalDanceDay
Asian Heritage Month
Skin Cancer Awareness Month
National Teen Self Worth Month (USA)
National Clean Air Month (USA)
Mental Health Awareness Month
May 2-6: Teacher Appreciation Week
May 4th: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou
May 12: International Day of Nurses
May 17: International Day Against Homophobia, Transphobia and Biphobia
May 18: International Museum Day
May 28: World Hunger Day
LGBTQ Pride Month
June 1st: International Children’s Day
June 1st: Global Running Day
June 3: World Bicycle Day
June 3: National Donut Day (USA) #NationalDonutDay
June 4: National Cheese Day (USA)
June 6th: Higher Education Day
June 8: Best Friends Day #BestFriendsDay
June 8: World Oceans Day #WorldOceansDay
June 19: June 16 (US)
June 21: World Music Day
June 21: National Selfie Day #NationalSelfieDay
June 30: Social Media Day #SMDay, #SocialMediaDay
July 3: International Plastic Bag Free Day
July 6th: International Kissing Day
July 7th: World Chocolate Day #WorldChocolateDay
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (USA)
July 17: World Emoji Day #WorldEmojiDay
July 17: National Ice Cream Day
July 18: World Listening Day
July 30: International Friendship Day
Black economic month
August 8: International Cat Day #InternationalCatDay
August 8: National CBD Day
August 12: International Youth Day #YouthDay
August 13: Black Women’s Equal Pay Day #BlackWomensEqualPayDay
August 14: National Financial Awareness Day
August 19: World Photo Day #WorldPhotoDay
August 26: National Dog Day (USA) #NationalDogDay
World Alzheimer’s Month
National Hispanic Heritage Month (USA)
September 12: National Video Games Day #NationalVideoGamesDay
18 September: International Equal Pay Day
September 21: World Alzheimer’s Day
September 30: International Podcast Day #InternationalPodcastDay
Black History Month (UK)
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cybersecurity Awareness Month
October 1st: International Coffee Day #InternationalCoffeeDay
October 4-10: Space Week
October 5: International Teachers Day #WorldTeachersDay
October 10: World Mental Health Day #WorldMentalHeathDay
10 October: Indigenous Peoples Day
October 11: National Coming Out Day
October 29: National Cat Day (USA)
Men’s Health Awareness Month (aka No-Shave November and “Movember”)
November 8: STEM Day #STEMDay
November 9: Social Media Kindness Day
November 13: World Childhood Day #WKD
November 20: Transgender Remembrance Day
Black Friday: Friday after Thanksgiving (US)
Small Business Saturday: Saturday after Thanksgiving Day (US)
Cyber Monday: Monday after Thanksgiving Day (US)
Fundraising Tuesday: Tuesday after Thanksgiving (USA)
AIDS Awareness Month
December 3rd: International Day of Persons with Disabilities
December 4th: National Cookie Day
Fenty Beauty: Black History Month
Fenty Beauty kicked off this year’s Black History Month with a little history lesson of its own, courtesy of its founder, Rihanna.
Way back in 2011, a Twitter user aggressively asked why Rihanna’s hair looked “so windy” in the music video for her song “Man Down.” In response, the music and business mogul clapped back, “Because I’m a black bitch!!!!” Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name “Cuz I’m black.”
The uncompromising, powerful line speaks to both the brand purpose and the Fenty Beauty audience. We give it a setback– Kiss of the chef with lipstick.
Knix: International Women’s Day
Knix CEO Joanna Griffiths delivered a message of support on International Women’s Day… amid the birth of twin girls. It really doesn’t get any better than the brand.
Heartfelt and urgent, the post demonstrates the priorities of the intimate apparel founder, including Rejection of investors who disapprove of fundraising during pregnancy.
Food for the soul: Carbonara day
While we’d all love to celebrate Carbonara Day, it suits some organizations like Food for Soul better than others. The nonprofit founded by Italian chefs Massimo Bottura and Lara Gilmore used their ingenuity to save food with a banana peel carbonara recipe. With the “care” on #CAREbonara day, followers were encouraged to donate and share with others.
Time’s Up: International Transgender Day of Visibility
As a charity dedicated to helping victims of sexual harassment, this post from Time’s Up is a meaningful expression of solidarity with the transgender community. The simple gesture garnered more than six times the engagement than the post that followed it.
National Center for Women’s Rights: Equal Pay Day
In this TikTok video, the folks behind the National Women’s Law Center break down the importance of Equal Pay Day with cold, hard facts. The explainer garnered more than 47 times more views than the account’s previous post.
Now that you really get it, are you ready to fight back? Visit nwlc.org/wagegap to learn more #samepaymentnow ‼️ #wage gap #same salary #Feminism
Thrive Market: Teacher Appreciation Week
Thrive Market thanked the teachers with a giveaway. The competition also served as a reminder that the online grocery wholesaler offers teachers free membership all year round.
WWF #WorldWithoutNature: World Animal Day
Inspired by One Minute Briefs, World Wildlife Fund challenged brands Participate in World Wildlife Day by removing nature from their logos. The goal of the campaign was to create a stark portrait of a world devoid of nature.
📢Today, nature has disappeared from the logos of the world’s biggest brands 📢 Here’s why: A #WorldWithoutNature is a world that is incomplete 🛑🌳 pic.twitter.com/cd8lSfLcAJ
— WWF (@WWF) March 3, 2021
As planned, #WorldWithoutNature generated plenty of social awareness and discussion, including an astute observation from climate activist Greta Thunberg:
Today we are discussing a #WorldWithoutNature as if it meant that “in the future our children will not be able to see pandas” or that “we will no longer be able to eat certain types of food”.
A world without nature is no world. Stop separating “man” and “nature”. Man is part of nature.
– Greta Thunberg (@GretaThunberg) March 3, 2021
B Corp: National Beer Day
B Corp used National Beer Day to highlight its community of certified brewers. These posts benefited from numerical strength because they could generate signal strength by tagging relevant accounts. By touting breweries by region, B Corp’s National Beer Day celebrations shared his community’s tour de force.
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