Google says there isn’t any distinction in website positioning rating between nofollow, UGC, or sponsored hyperlink attributes

Google’s John Mueller confirmed what I think has already been said that there is no difference in terms of SEO value between the three link attributes. Google supports nofollow as well as UGC and sponsored link attributes. In terms of the difference in SEO score, there is no such thing, they all do the same thing – namely, not passing a link value from the source page.

John was asked, “Is a nofollow backlink better, equal or worse than a UGC and a sponsored backlink?” John replied to Twitter “There is no practical difference in terms of ‘SEO score’ for the site you are linking to.”

There is no practical difference in terms of “SEO Score” for the site you are linking to.

– 🐄 John 🐄 (@JohnMu) December 29, 2021

So why are there different attributes that is for Google on your own.

Forum discussion at Twitter.

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