Google search would not rank intercourse toy corporations by G-rated model names, however Google Ads does

When you search for on google or bing [adam and eve] or [jack and jill], both very G-rated phrases that are followed by very X-rated companies, will give you mixed results. In the organic results of Google search, the websites of sex toy companies are filtered out by SafeSearch by default. But the Google Ads shows ads for these sex toy company brands by default.

I know this is a sensitive subject and views on it are fairly widespread, but let me express those views …

It’s clear that both Google and Bing’s Free Organic Results have a policy to filter out the adult sites to search on both [adam and eve] or [jack and jill]. Adam and Eve is a 50+ year old company that was about 27 years older than Google. If there was Google about 70 years ago and there were SEOs, any SEO would have told them not to name their company Adam and Eve. The SafeSearch filter is super picky and it’s hard to get Google to reclassify. But the company has its brand and it is what it is.

Apart from that, if google worries that my kids after. search [adam and eve] or [jack and jill] and when he sees adult-centered results, it would use the exact same policies that it uses for its organic results that it uses for its paid results. But neither search company does that. So that Google Ads don’t display the sex toy company when asked [adam and eve] or [jack and jill], you need to explicitly tell Google to hide explicit results. But Google’s free organic results hide the sex toy companies’ websites without you specifically asking Google to hide them. And yes, the ads will appear above the free listings. So how do Google or Bing save the innocence of these kids when the ads are showing the adult websites?

Here are screenshots I took the other day. Click to enlarge it.

Adam and Eve query showing multiple sex toy ads above organic results and no, sex toy company website is not listed in organic free results:

Same story with Microsoft Bing:

Similar on Google for Jack and Jill:

However, if you go to your search settings and filter the explicit results, Google Ads will behave like the default behavior of the organic results:

Just last august, Google said Google will be more concerned with making searches safer for kids – but that seemed to focus mostly on the free results, but when it comes to money they have only limited part of how advertisers can target children, but not what they could see for searches like that.

The reason I’m writing all this is because Google’s John Mueller was asked by the French Adam And Eve team why the site wasn’t ranking for the brand term. [adam et eve] and less about why it isn’t ranked for [adam and eve]. The question was raised in two different videos. The second time, last Friday, John basically said that the SafeSearch team felt it was right to block them for this query as well, since the query can mean something very innocent and for safety they are blocking it. Of course, you can always add a qualifier to the query, e.g. [adam and eve toys] or [adam and eve sex] etc and that’s great. But why don’t the same rules apply to organic as to ads?

I understand that the two divisions between organic and ads are separate, but this is a SafeSearch topic.

Glenn Gabe has summarized the organic topics on Twitter perfectly in both videos. Here is the first one from a few weeks ago. Glenn included links right away to where John spoke about it in the video so you can click to hear them.

This is what trending looks like for the homepage for the brand keyword “adam et eve”. It looks like the problems started in April 2021, jumped back and forth, and then flattened out in late August or September. Another interesting case. Could very well be a google issue there … pic.twitter.com/IIyOb6jzsX

– Glenn Gabe (@glenngabe) December 20, 2021

Part two – you can even see the SEO team’s disappointment in John’s answer:

For the query “adam et eve” on https://t.co/6CZVRqFnIf, the website will not be displayed at all when SafeSearch is enabled or disabled. For “Adam and Eve” on https://t.co/6CZVRqFnIf, it is displayed when SafeSearch is disabled but not enabled. And further https://t.co/d89gR4A4LX (in FR) there are various results pic.twitter.com/ySn7dXo8ss

– Glenn Gabe (@glenngabe) December 26, 2021

As well as @lilyraynyc explained, choose your brand wisely if search is important to your business. You don’t want to have to battle Google’s SafeSearch algorithms (or other weird algorithms) when users search for your brand. Difficult situation for her https://t.co/PYtHsx4o10 pic.twitter.com/BnkRcfOwz0

– Glenn Gabe (@glenngabe) December 26, 2021

Anyway, you can see that the rules that google makes on the organic side sometimes do not match those on the google ads side.

Forum discussion at Twitter.