A Information to Cross-Posting on Social Media (Without Trying Spammy)

Messages! Posting on social media doesn’t have to take up all the time in the world. Cross-posting is fast becoming a tactic of choice for savvy social media marketers to save time and resources when planning social media posts.

Whether you want to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of cross-posting is the first step in introducing the method into your business Social media management Plans.

What is cross posting?

Cross-posting is the process of posting similar content on multiple social media channels. Social media managers use the tactic to save time and resources. No longer do you have to create a unique social media update for each channel every time you have to post something.

Cross-posting not only saves time, but is also an extremely effective tactic for social managers as it streamlines your posting strategy, gives you the ability to repurpose content across multiple platforms, and keeps your social channels constantly updated.

Crossposting is also beneficial if you want to increase brand awareness as it provides an opportunity to get your message across on different channels where it has a higher chance of being seen by your target audience. And with the average US citizen who is a an average of two hours Crossposting on social media is an effective way to draw more attention to your content and your message.

Who is cross-posting for?

• Companies with a smaller budget
• Startups and founders who do social work alongside everything else
• New brands that haven’t developed a lot of content yet
• Time-conscious YouTubers who want to spend hours delivering engaging, compelling posts

Is there a cross-posting app?

Yes! Hootsuite’s composer comes with a integrated function This enables you to customize a post for multiple social networks, all in the same user interface. That means you don’t have to start from scratch every time you want to write a social media post.

How to use Hootsuite’s cross-posting

1. Sign in to your Hootsuite account and navigate to the composer tool
2. Choose the accounts to which you want to publish your social post
3. Add to your social copy in the initial content field
4. Edit and refine your contribution to each channel of click on the appropriate icon next to first content (e.g. you can add or remove hashtags, optimize the original copy, change your tags and mentions, or add different links and URLs to your posts)
5. Once you’re ready to publish, click to Plan for Later or Post Now (depending on your planning strategy)

How to cross post on social media without looking spammy

Cross-posting sounds easy: you share your content on different networks. How tricky can it be? However, there are significant caveats about the cross-posting process that marketers need to understand.

If you post the exact same message on each network without editing it for the specific needs and audience needs of those networks, you can look like an amateur or a robot at best, and unreliable at worst.

Learn to speak to multiple networks

Every social media platform is different. For example, Pinterest is full of Pins, Twitter is full of Tweets, and Instagram is full of stories. So when it comes to cross-posting, you need to be aware of the differences between each social media platform and learn to speak their language.

Let’s say you’re the newest coffee shop on the market and you want to create a social post to reach your audience on Facebook, Twitter, and Instagram. Each of these social networks has a unique set of parameters for posting, and your cross-posting strategy must take these into account.

For example the Character limit on twitter is 280 while the limit is on facebook 2,000, and Instagram is 2,200 so make sure to tailor your cross-posting content to these lengths.

For example, let’s say you want to add images and videos to your social media marketing (and we think you should!). You need to familiarize yourself with that Image sizes for each channel and consider whether accounts you want to tag in your posts are active on this channel.

For example, there is no point in using a handle tag for a brand on Twitter, posting that post on Instagram, and realizing that they don’t have an account on that platform.

Here is a short list of other parameters to consider when creating your content for cross-posting:

• Clickable Links
• Hashtag usage
• vocabulary
• audience
• Messages
• CTA

Schedule posts in advance

Timing on social media is everything. We recommend that you familiarize yourself with the best time to post for each platform and plan your posts with a social media management tool (like Hootsuite, * note *) for maximum impact.

Hootsuite’s composer not only has a built-in feature that shows you the best time to post social content on your channels, it also allows you, as mentioned, to customize a post for multiple social networks. You can also schedule social media posts en masse, which will save you even more time.

Consider the “one and go” rule

Do you know the guy who tells the same story at every party and everyone turns off as soon as they start talking? This is how your audience feels when you repeat content – like they’d rather be somewhere else.

Don’t post the exact same message across multiple platforms. Not only do you run the risk of your audience seeing a repeated post and getting bored or frustrated with the repetition, yours Social media strategy will come across as boring and flat.

If you share the exact same post on all of your channels, you could inadvertently invite your followers to retweet you on Facebook or pin your post on Instagram. You can also lose part of your caption, mark a handle from one platform that doesn’t exist on another, or lose your visual content.

For example, Instagram allows you to link your profile to your other social media accounts and automatically share each post (along with its caption and hashtags) with everyone.

However, these posts will not always be what you would like them to be. Instagram posts shared on Twitter contain a link to the photo, but not the photo itself.

By doing this, you miss out on engagement a visual would generate, and maybe part of your caption. The result is a hasty looking post that won’t impress your followers or encourage them to click.

If you short your followers on one platform by sharing content optimized for another, they’ll notice. Seeing a post with a cropped caption or an oddly cropped image looks lazy at best and spammy at worst.

The time cross-posting you save is not worth losing your audience’s respect and attention. If it seems like you don’t care what you post on your account, why should you?

Stay to the right of the social media tracks

Just like it no crying in baseball, there are no compromises on social media. Your followers aren’t the only ones who will notice if you repost the same content. The platforms are also gaining ground.

Twitter is a primary channel that limited automation and identical content as part of its efforts to curb bots and spam accounts.

Repeating content can result in more followers than being deactivated: your account could be banned. Instead, stay on the right page of the anti-spam rules by taking the time to ensure that every message you post is thoughtful and aware.

Get creative, show your social flair

Cross posting is a great way to flex your muscles and create dynamic content that sets you apart from your competition. For example, you can extend and copy captions, add or remove hashtags, and format images to suit your audience’s needs.

When unleashing your creativity, you need to keep in mind that different demographics hang on different platforms. At the global level, LinkedIn users are one example 57% male and 43% female, with most of their Audience over 30.

On the other hand, Instagram has more women than men, and their largest demographic are those under 30. So the people engaging with your content on LinkedIn are likely to prefer a very different post than those on Instagram.

Eyewear brand Warby Parker is great at customizing their content to ensure they look perfect on every account. For example, a post about her Fort Worth, Texas store getting a new mural was shared as a photo on Twitter. On Instagram, however, they used the opportunity to combine multiple videos or photos into a single post.

Instead of just sharing the “after” photo, they added a video of the mural in progress and invited the audience to swipe to see the end result.

Our WestBend store in Fort Worth, Texas got a fresh new mural! 💙https://t.co/fOTjHhzcp3 pic.twitter.com/MLHosOMkVg

– Warby Parker (@WarbyParker) April 5, 2018

Even small changes can make the difference between a sloppy looking post and a shiny one. Moe the Corgi, for example, doesn’t have a Twitter handle, but does have an Instagram account. If Warby Parker had copied her caption from Instagram, the middle of her adorable tweet would be a dead end.

Happy friday! 😄👋 https://t.co/GGC66wgUuz pic.twitter.com/kNIaUwGlh5

– Warby Parker (@WarbyParker) April 13, 2018

Analyze your cross-posting

How do you create a successful cross-posting strategy if you don’t analyze your results? Use your social media analytics as a stepping stone to see if your campaigns are getting the results you want. For example, do you see more or less engagement when you cross-post?

Hootsuite’s integrated analytics provides you with a compelling and detailed overview of the most important social media performance metrics so that you can make data-driven decisions about your cross-posting strategy.

You could even use a social listening tool like Hootsuite Insightsto get a feel for if people feel like they are hearing too much from you, and try to find a cross-posting sweet spot with enough content to make your goals happen, but not so much that the audience perceives you as too strong.

With Hootsuite, you can cross-post social media properly and save time managing your social media presence. From a single dashboard, you can edit and schedule posts across all networks, monitor sentiment, engage your audience, measure results, and more. Try it for free today.

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