An online marketing program might be the right transfer

A common belief is that founders need large sums of money to generate marketing results, but often this is not the case. Affiliate marketing – where others earn commissions to promote a business or drive a sale – is an affordable investment with a low barrier to entry that’s open to brands of all types. The only real requirement is patience. It won’t make you rich overnight: instead, you must be willing to develop a product step by step, look for opportunities the market has to offer, and generate incremental returns if you want to join this domain.

How To Use Affiliate Marketing

One of the basic requirements of an effective affiliate marketing partner program is finding those with the right traffic, developing an attractive offer for them, and then providing them with the tools they need – all of which require thorough research. Fortunately, there is a lot of content on the web that explains each step in great detail.

There are also simple and easily accessible tools that can help you, such as Google Analytics, which you can use to create a system for tracking clicks and measuring partner sales. Another option is to join a trusted affiliate marketing network (like CJ, AWIN, or Fiverr) that is relevant to your business goals. For example, if you are planning to get into the publishing business, you can go for affiliate marketing platforms like the Amazon Associates partner program or the Rakuten Advertising Affiliate Network. Or if your business is looking to get into the travel industry, my company, Travelpayouts, is a solid option.

Such affiliate networks are often quite robust, and the best are both proven and popular with marketers, largely because they have significant traffic and are easily accessible. Many of them do not have any onboarding fees, welcome newcomers and help them better understand the field. Others like CJ (Commission Junction LLC) have stricter policies, charging a connection fee of $ 5,000 in their case, and taking a security deposit from the start.

Related: 3 tips for getting started in affiliate marketing

You also need to set up a website or mobile app for proper sales tracking. This usually takes several weeks. In good tracking systems, the integration algorithms are highly developed, which makes it easier for small businesses to integrate. Such tracking and integration usually require a minimal or modest investment on your part.

This is how you support partners in generating traffic and sales

But it’s not just about integrating your platform. For affiliate marketing to be truly successful, you need to develop tools for affiliates to help them generate traffic and sales – challenging in every way. You can try it yourself or use what the network has to offer: for example a complete “toolbox” to form and generate links and to create widgets.

We’re not fans of platitudes, but it’s important to realize that affiliate marketing is not just about generating income. If you want to make the most of it, you have to think outside the box. For this brand of marketing, teamwork and consistent attention are the keys to success; It’s just impossible to create a program and leave it to its own devices in the hope that one day it will become a cash cow.

Instead, you have to grow it step by step, reach out to your partners and interact with them over and over again. Think of them as one big family to take on vacation with you. It is not enough to book tickets and hotels: you also have to make sure that everyone has their belongings with them, that they are comfortable, that they are on the right plane, etc. So that your partners want to support you and work together productively, be ready to share your expertise and knowledge Share your stats (e.g. seasonal sales) and start various promotions which are the ultimate means of generating traffic. This way, you’ll create bonds, hit goals faster, and enjoy the adventure.

Related: This is why teenagers are the affiliate marketing experts