The 6 most necessary MarTech traits your organization must attempt in 2022

Digital marketing is more than ever determined by the needs and desires of consumers.

Consumers want brands to deliver experiences that use new technology as soon as it becomes available.

With this in mind, it is imperative that businesses and marketers stay informed MarTech and the latest technological advances to meet the expectations of existing and prospective customers and deliver the best possible customer experiences.

If you don’t, you could be leaving your competitors behind.

So let’s get to that, okay? Here are six MarTech trends to check out as you head into 2022.

# 1: Interactive content

A unique experience is a must in today’s competitive environment, and that’s exactly why 81 percent the marketers report that interactive content is better than static content.

Interactive content is palpable. It attracts you and doesn’t want to let go of you anymore.

Infographics, computer, and Videos are excellent tools to get individuals’ attention from the start and generate qualified leads.

As part of a comprehensive content marketing strategy, interactive content can make your Voice of the brand and presence on the Internet.

The idea is to ultimately improve the user experience through the use of solutions that offer much more than just static information.

It is important in choosing the right interactive content for every level of the sales funnelas this increases the chances of converting the prospect into a buyer.

Interactive content comes in many forms, including:

• Polls and polls
• Webinars
• E-books
• Emails
• Mobile games
• Apps
• Flow charts
• Diagnostic tests
• Troubleshooting tools
• Augmented Reality Media
• Interactive 360º videos

When creating interactive content, make sure it is solidly designed, determine the needs of your customers and keep the content shareable. This will increase your overall success rate.

Although listed as a trend here, interactive content is fast becoming an integral part of the MarTech and digital marketing industries.

# 2: virtual reality

Virtual reality isn’t exactly a new concept, but it’s a slightly newer player in the marketing industry.

And it has definitely skyrocketed since its inception. This virtual reality market is expected to be grow to $ 209 billion by 2022.

This is not unexpected as the world was turned upside down in the wake of the COVID-19 pandemic when virtually everything went digital and “virtual”.

Using virtual reality in marketing enables brands to bridge the gap that lies between action and User experience.

It’s cutting edge technology that has the potential to literally disrupt the customer journey and instantly turn them into a buyer.

Virtual reality can be used to: a digital experience for customers instead of a physical customer to promote a service or product.

It can even be used to demonstrate the development process or enable consumers to see what a particular product would look like in their home before purchasing.

Ultimately, virtual reality marketing brings consumers to you instead of going through an exorbitant amount of effort to attract them to you.

# 3: low- and no-code platforms

While you haven’t had to be an IT professional to get results for a while, there are numerous low- and no-code platforms available to you – and that number continues to grow every year.

This particular market is expected to go over $ 21 billion until 2022 and 75% companies are expected to use low- and no-code platforms.

No wonder it was included in the list of top MarTech trends in 2022!

You can use these tools to develop technical applicationssuch as databases, websites, Chatbots, and apps, without prior programming knowledge.

This type of programming lowers the technical hurdles. You also get faster application delivery speeds, lower costs, and higher productivity.

Just keep in mind that you can get quick results with low- and no-code platforms, but because of the less extensive programming, the Personalization options are limited.

Low- and no-code platforms create opportunities and shake things upbecause they are inexpensive to give companies a greater competitive advantage.

# 4: data access and customer data platforms

You’ve probably heard: the future is without cookies. Not in the sense of chocolate chip cookies, but in the sense of consumer data from third-party providers.

After early 2022, once Google completes its phase out, companies will no longer have any third-party consumer data available.

Other browsers such as Firefox and Safari have already taken steps to remove third-party cookie tracking.

Without cookies, it would be much more difficult to gain insight Consumer behavior. However, that doesn’t mean it’s impossible.

Instead, companies simply need to look for new strategies to get consumer datawhich means finding ways to reach existing and potential customers.

Customer data platforms are used more frequently and more strategically to create a customer view.

These can be incredibly useful for preserving data and creating unique profiles for individual customers in a single database.

Since no third-party cookie is used to solicit a customer’s permission for their information, there is Privacy concerns for the use of CDPs in 2022 and beyond.

Most of the time, however, the data used in CDPs is null or first-party datasuch as newsletters, polls, polls, follow-up emails, etc.

# 5: Influencer Marketing Platforms

Bring Influencer on as part of your overall marketing strategy can help your brand reach audiences that you would otherwise never have reached.

That’s probably why 65% of the companies intend to increase this portion of their budget in the future and why the market is expecting it Reach $ 15 billion by 2022.

Unfortunately a time-consuming process.

For influencer marketing to be effective, you need to find relevant influencers who are a Minimum number of followers, contact them individually by DM or email, negotiate the terms / prices of the deal and then track the results individually for each influencer.

While the benefits are there, some companies don’t want to mess with them.

Thankfully, there are a number of influencer marketing platforms out there take a load off your shoulders.

These platforms make it easy to find and contact influencers who work for your brand.

# 6: hybrid events

When the COVID-19 pandemic crippled virtually everything from live performances to craft shows, people were devastated. Many companies have suffered great losses and losses.

Although companies are slowly recovering and major events are being allowed again, the fact remains: Nothing will ever be the same again.

For one thing, some consumers still feel uncomfortable in large crowds. There is a good chance that hesitation will last for some time, if not forever.

So how do you react as a company? How do you keep your business afloat? How do you address both types of consumers: those who want to stay home and those who want to attend organized events (and still stay safe)?

Hybrid events.

Remember, a hybrid event isn’t just about streaming presentations to someone at home.

In a hybrid event, the online participant gets the same experience as the in-person participant, which means they get the same interactivity, networking opportunities, and so on.

Creating a hybrid event will help you meet the needs of all of your existing and potential customers.

This is exactly what Meeting Professionals International did with WEC Grapevine when personal events were allowed to take place again last year.

There were two events that were perfectly planned and carried out at the same time. 700 people attended the event in person and 1,000 attended the event virtually.

All in all, the event was a great success and provided a safe and great experience for everyone.

Of course, there are challenges in planning an event that will be broadcast both at home and live.

However, a hybrid event like this ensures that everyone goes home satisfied while providing brands with broader audience reach, higher ROI, and deeper data insights.

It is important to meet expectations from the start and choose to work with the right platform provider so that both virtual and in-person audiences have an engaging and immersive experience.

Conclusion: Gaining knowledge from these MarTech trends

MarTech trends are at the fore for businesses in 2022 as business growth will be a priority in the New Year and advanced marketing tools can help achieve those goals.

In a short time, all marketing-related efforts will depend on MarTech solutions. Unfortunately, not enough companies are familiar with these resources or how to use them properly to be successful.

The good news is that it’s not nearly as difficult as you might think.

If you are starting the new year and want to take your business to new levels of growth and success, you should implement a new marketing strategy.

Check this out for free Marketing planning package 2022 this will help you plan your best year yet!