Michael Piddock is an entrepreneur, SaaS founder and B2B marketer. He is the CMO at Second Voice, an Outbound Sales as a Service platform, and operates as a Fractional CMO at Lead Out Labs. Tension between sales and marketing teams dates back at least 300,000 years. The Neanderthals who first discovered fire were clearly marketers […]
the 2022 MarTech® Conference may have ended last week, but the insights we got from the info-packed sessions are incredibly valuable. If you missed the 2-day conference, don’t worry! We distilled what we learned into 6 big takeaways for business owners. 1. Empathy matters The first takeaway from the MarTech Conference is what customers expect […]
Digital marketing is more than ever determined by the needs and desires of consumers. Consumers want brands to deliver experiences that use new technology as soon as it becomes available. With this in mind, it is imperative that businesses and marketers stay informed MarTech and the latest technological advances to meet the expectations of existing […]