The Google Ads search phrases report reveals extra question information, however not all

Google announced that the Google Ads search term report now has an average of 6.5 times more query data than it has since the company Hide search term data back in September 2020. Google said, “We can show you more searches that meet our privacy standards in the Search Terms Report for Campaigns with Search and Dynamic Search Ads.”

We thought this would come as Google Ads for a short time Stop hiding keyword data back about a month ago.

Google stated that “this data will now show up in your reports for inquiries received after February 1, 2021. This update can help you identify more relevant keyword topics as your ad text, landing pages and more Optimize. These metrics are now more consistent with the rest of the metrics in Google Ads. “

There is one caveat, however: Google will remove some of your query data that does not meet its privacy requirements. Google said, “As part of our ongoing commitment to privacy, we’re working to make our privacy limits consistent across Google. Over the next few months, you’ll see more changes in our other tools, including the way we handle historical data In Google Ads, historical query data in your account that was collected before September 1, 2020 and does not meet the current search term report thresholds will be available in your reports by February 1, 2022. “

So make sure you download this data ASAP before it’s gone. But it seems that in the future we will have more data than after September 2020, but less data than before September 2020. George of Search Engine Land has looked into that over here.

If you’re using the Google Ads API to do this, you’ll want to see the changes to it over here.

Ginny Marvin from Google put it this way:

With this latest technical update, advertisers now see an average of 6.5 times more queries in their reports. We continue to invest in new ways to display query topics while maintaining user privacy. You will see more on the Insights page in the coming months.

– AdsLiaison (@adsliaison) September 9, 2021

Here are some industry responses:

With a backfill until February if I read it right. https://t.co/FdRVIMwqCz

– Steve Hammer (@armondhammer) September 9, 2021

Thank you 🙏 #ppcchat https://t.co/3ppoNpTEn0

– Menachem Ani Ⓜ️ (@MenachemAni) September 9, 2021

Stay tuned, too … “In the coming months, we’ll be adding even more resources to the Insights page to help you understand the search query topics that made it perform better … even if those queries did will not appear in your search terms report. ” https://t.co/wv4XHvUFmD #ppcchat https://t.co/vZ5WacHWrn

– Gregor (@PPCGreg) September 9, 2021

Great summary of today @GoogleAds Changes. My big advantage: Export your account search query data. #ppcchat https://t.co/2IwcRnL0Rr

– Kirk Williams 🚴 (@PPCKirk) September 9, 2021

Oh man – this is (potentially) good news. The proof will lie in the pudding, but losing most of the search terms was really painful. https://t.co/hQ1T5kS2Ep

– Fred Pike (@fred_pike) September 9, 2021

Forum discussion at Twitter.