Tag Archives: Experimental

Google Ads Dynamic Search Ads Experimental Circulation

Google has confirmed it is testing a non-DSA (dynamic search ads) option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter“We’re running an experiment in the campaign construction flow.” Collin Schmelebeck posted about this a couple of weeks ago and asked, “is Google testing a non-DSA option when […]

Meta’s NPE Crew Continues to Shift Focus with the Shutdown of One other Experimental App

Meta is continuing to rebuild its New Product Experimentation (NPE) team, which has previously worked on various experimental apps, with the closure of another NPE project. Dating app ‘Ignited‘, the allows users to video chat with potential matches for 4 minutes to better decide their suitability before proceeding, is the newest NPE app out there […]