Google Says Rating Signals & Components Are Like Gas, Whereas Programs Are The Machines That Use The Gas

Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that uses them,” Sullivan wrote.

Danny Sullivan explained that at Google, “We use signal and factor fairly synonymously.”

He said that the signals and factors “are indeed different from systems that tend to process signals/factors.” He said think of these “as fuel and a machine.”

Where the “signal and factors are like fuel” while the “systems are the machine that uses them.”

Here is that post:

We use signal and factor fairly synonymously. They are indeed different from systems that tend to process signals/factors. Think of it as fuel and a machine. Signal/factors are like fuel; systems are the machine that uses them.

— Google SearchLiaison (@searchliaison) February 5, 2024

When we use either one, I think we typically define it.

— Google SearchLiaison (@searchliaison) February 5, 2024

I like the analogy; I think it works.

Forum discussion at X.