Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that uses them,” Sullivan wrote. Danny Sullivan explained that at Google, “We use signal and factor fairly […]
Tag Archives: Systems
Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, […]
There is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality impacts everything related to Google’s search systems, from sitemaps, crawling, indexing, ranking and more. But they also go into large and old sites that may […]
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said, “these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.” Earlier this year, I […]
Google Search is testing a new carousel search feature that shows products from EnergyStar.gov and Energy.gov, governmental websites, on products that you can buy to save with tax credits from the government. This was spotted by Khushal Bherwani, who posted a screenshot of this in action on Twitter. I should add that I tried to […]
Many Facebook advertisers woke up to a shock on Sunday morning, with a bug in Meta’s ad delivery system causing significant overspend on a range of accounts. Some ad buyers reported CPM’s up 200%-500% versus the previous day, while all ad performance metrics were seemingly affected. Other advertisers also reported their ad sets well exceeding […]
Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems. Google has removed the page experience system from the main list, not adding it to the retired list, and removed mobile-friendly ranking, page speed, and secure sites systems from the retired list. […]
Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th. The spooky thing is that we saw the same issue exactly the same date and time last year – I am not […]
Google has published a new document named a guide to Google search ranking system. That document outlines the “notable” ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms. So, Google’s Danny Sullivan said these […]
Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Having a space to share the […]
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