Google Search Testing About Carousel For Web sites

Google is testing a new search feature to tell you more about a website. This is an “about” carousel that shows more information about a site, including information from the site itself and third-party sites.

This was spotted by Punit and posted on Twitter – here are some of his screenshots:

I cannot replicate this but he does see it:

#NewTest
Google added “About” carousel in SER, also “In their own words” linked with about us Page. pic.twitter.com/Uu2cDn5uuU

— Punit (@Punit6008) December 21, 2022

So, I don’t think this is 100% new, there was similar information in the publisher knowledge panel.

Forum discussion at Twitter.